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TikTok Shares New Creative Peformance Insights to Help Marketers Improve their Strategic Approach

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Looking for ways to optimize your TikTok marketing approach?

The platform continues to see high engagement and download rates, and with the holiday shopping season fast approaching (Christmas is now 115 days away), a rising number of brands are now considering the potential of the platform for their outreach efforts.

But the key to effective TikTok marketing lies in your creative, and how well you can align with the platform’s aesthetic and feel.

Do you know what works on TikTok, and subsequently, what might work best for your brand?

To help with this, TikTok has added a new section into its Creative Center ad tips platform, which presents a range of data insights as to what users are responding to from brands.

TikTok creative insights

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"Creative is sometimes overlooked as a core component of performance marketing, and as a result many ads don’t reach their full potential in terms of ROI. To help you achieve your business goals with breakthrough creative on TikTok, we looked at the data to identify the best-performing creative attributes – such as video duration and closed captioning – so we could share some universal and category-specific best practices and help your ad performance soar.

It seems as though the platform is not fully fleshed out as yet, with only a selected few insights in some verticals available, but it does provide some valuable pointers as to what approaches are seeing best response, and what you should be looking to include in your TikTok ads.

TikTok marketing insights

Each element includes expanded detail on the flip side of the info panel, where there are also up and downvote buttons to register whether you found the data helpful in your planning.

TikTok data insights

That seems to suggest that, eventually, as more of these tips are added, TikTok will then be able to rank the listings by relative visitor value, which may make it a more helpful resource for such info over time.

There’s some helpful info here, and while it doesn’t cover all industries as yet, it may be worth bookmarking as a potential resource for your future planning, and mapping out your TikTok marketing approach.

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You can check out the new Creative Insights section här.

Socialmediatoday.com

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Brittisk tonåring dog efter "negativa effekter av onlineinnehåll": rättsläkare

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Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.

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“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of hälsa and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.

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“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.

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