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TikTok Teams Up with MTV for New ‘Trending: VMA’ Awards


TikTok is looking to further solidify its broader cultural presence by linking up with MTVs VMAs to launch a new, dedicated set of awards that will be voted on by TikTok users exclusively.

TikTok VMAs

The new TikTok ‘Trending: VMA’ awards will aim to “celebrate the creators and artists driving music trends and culture”.

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“Beginning today, fans can vote for their favorites in categories like Best Breakthrough Song, Best Audio Mashup, and Best Artist x Creator Collab exclusively on TikTok.”

Various TikTok-popular tracks and artists will be in the running, which will no doubt prompt high engagement amongst users as they rush to support their favorite stars in the app.

MTV will live-stream the official “Trending: VMAs” award celebration from its TikTok account on September 10th, which will include artist performances and special guest presenters.

TikTok has fast become a key platform for musicians, with the rising popularity of the app helping to boost exposure. And with music being a key element of many platform trends, it can offer massive reach potential if your song ends up hitting the right notes.

Indeed, one of TikTok’s most popular viral clips, which features user @DoggFace riding his skateboard down the street, with Fleetwood Mac as his backing track, resulted in Fleetwood Mac’s 1977 album ‘Rumors’ returning to the top 10 on the Billboard chart last year, purely driven by TikTok popularity.

Many other popular musicians are now also working to align with TikTok trends, and even updating the names of their songs to better connect with how users are engaging with their music.


Given this, it makes sense for both TikTok and MTV to integrate with these trends, in order to boost both of their respective cultural capital – and as noted, it does seem likely that the ‘Trending: VMA’ event will prove popular, and will help generate even more interest in the app.

Fans can vote for the nominees in the Trending: VMA Awards här.




Brittisk tonåring dog efter "negativa effekter av onlineinnehåll": rättsläkare


Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.


“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of hälsa and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.


“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.


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