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TikTok’s New TV-Connection Option Comes to US Homes


Get ready to watch more TikTok, on a much bigger screen.

Back in December, Samsung announced a new deal with TikTok to enable Samsung Smart TV owners in Europe to watch TikTok clips on their TV sets. Now, the company has confirmed that the same capacity is coming to the US, with most of its 2021 smart TVs able to access the TikTok-connected app.

Samsung TikTok

And it won’t just be the latest TV sets – the TikTok app for Samsung TVs will be available for all smart TV models made after 2018, providing big-screen access to your ‘For You’ and ‘Following’ feeds. And if you don’t have a TikTok account, you’ll still be able to watch the latest, trending content, separated into 12 different categories within the app.

That could open up new viewing opportunities for TikTok – but then again, there might also be some translation issues when blowing up small-screen clips onto large, 4K screens. As you can see in the example above, the TikTok video display comes via a kind of vertical letterbox format, so the image is not expanded or stretched too much. But still, it’ll be interesting to see how the clips translate, and whether it’s as compelling a viewing experience on your home TV set.

I mean, that, in itself, could be a problem. If TikTok is just as compelling from the comfort of your couch, there could be a lot more people falling asleep to the latest trending tracks, with the images of people dancing flashing across the room. 

Still, it’s an interesting option – and it could also open up new opportunities for TikTok advertisers, who, you would assume, will eventually be able to reach connected TV audiences as a targeting option.

YouTube, which has seen a big increase in viewers watching content on connected TVs, has already added TV-specific ad options, like Masthead Ads, providing marketers with additional ways to maximize reach. Having the capacity to create TV-like ad campaigns, with digital ad targeting, is a valuable option, and it could end up being a worthy consideration for TikTok marketers.

Of course, as noted by Cnet, you can actually watch TikTok clips on your TV already via Apple Airplay or other connected options. But the dedicated app could prove more compelling, while also offering additional capacity, and potentially helping TikTok to reach even more users.



Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram


Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.


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YouTube Shorts överstiger 50 miljarder dagliga visningar, Meta's Reels dubbelspelningar 02/03/2023


YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

Både YouTube Shorts och Meta's Reels görs
framsteg inom den intensivt konkurrensutsatta videoshortssektorn.  

Under Alphabets resultatsamtal för fjärde kvartalet på torsdagen rapporterade VD Sundar Pichai att YouTube Shorts har passerat 50 miljarder
dagliga vyer. Det är en ökning från de 30 miljarder som rapporterades under första kvartalet 2022.

Det är dock fortfarande …


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Podcastmarknadsföringsstatistik för företag [Infographic]


Podcast Marketing Statistics for Businesses [Infographic]

Podcaster har blivit ett alltmer populärt innehållsformat och tillhandahåller aktuellt material på begäran som täcker praktiskt taget alla ämnen du kan tänka dig.

I själva verket, enligt uppskattningar, över 130 miljoner människor kommer att lyssna på poddsändningar varje månad i USA i år, vilket också kan ge betydande möjligheter för marknadsförare att ta del av denna fångna publik och nå dem med relevanta annonser och erbjudanden.

Om du funderar på att satsa på poddsändning eller reklam för poddsändningar kommer detta att hjälpa. Teamet från Spiralytik har sammanställt en samling statistik och anteckningar om podcastkonsumtion, som kan hjälpa dig att tänka kring formatet.

Kolla in hela infografik Nedan.


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