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Top 7 benefits of cloud computing security

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Image courtesy Ascend Agency

The content featured in this article is brand produced.

The adoption of cloud computing technologies in leveraging businesses has increased exponentially over the last few years. And unfortunately, with it, incidents related to cloud security threats have also surfaced.

Needless to say, cloud computing security is crucial for every organization. By implementing cloud computing security in the right way, business organizations can confirm continuity and even experience better opportunities offered by the cloud environment.  

What exactly is cloud security? 

Cloud security, by definition, consists of a set of different practices, controls, protocols, and policies that are developed to protect the data, applications, and resources that are present on the cloud platform. Cloud security safeguards the network data and prevents any data breaches by providing multiple levels of protection. They also act as a shield against unauthorized access, DDoS attacks, and more. 

What are the benefits of implementing cloud security?

  1. 24×7 visibility 

Cloud computing security can easily be deemed as the most satisfactory IT security solution available today. This is because cloud security keeps monitoring the application and other cloud-based assets around the clock. This helps businesses keep track of their business activities and offers continuous visibility into the risk status of your business and their consequences. 

  1. Higher availability and support. 

Cloud computing security solutions maintain your network’s data end-to-end protection. It generally comes with an in-built feature that makes sure the resources or applications are available all the time. High availability implies that; the cloud computing system has the potential to retain the critical system of the business functioning in spite of single component failure. Therefore, cloud security solutions act as constant support for the company’s digital assets. They also come up with solutions when the company faces a severe threat or gets stuck in a disrupted situation. 

  1. Powerful protection against cyber threats 

The primary objective of cloud computing solutions is to offer high levels of protection to the company’s data and other digital assets. With the increased number of cyber threats reported in the past couple of years, the need for multiple-level protection has increased manifold. Cloud security is famous for providing an effective defense against DDoS attacks. With the increase in the number, severity, magnitude, and sophistication of DDoS attacks, almost every organization has implemented cloud security solutions as they help to monitor, identify and mitigate these DDoS attacks. 

  1. Data security 

A robust cloud security solution safeguards the complete data lifecycle from the stage of creation to destruction. It is essential to protect critical data effectively; cloud security does this job flawlessly with string passwords, multi-factor authentications, and encryptions. 

  1. Advanced threat detection and proactive threat management 

As the cloud computing solution offers 24×7 surveillance over your digital assets, they can easily detect potential threats and prevent them from happening. In addition, dedicated and skilled cloud designers make sure the security is deployed across every endpoint. As a result, DDoS and other attacks can be thwarted early, and the risk can be reduced appreciably with active data and traffic monitoring. 

  1. Regulatory compliance 

The primary concern of every customer and regulatory industry is their data security and privacy. Supreme quality cloud solutions lead and enhance security throughout the infrastructure and safeguard personal data. 

  1. Pay as you Go Model 

Another significant benefit of incorporating cloud computing security solutions into your company’s network is that you only have to pay for what you use. The PAYG model is otherwise called the pay-as-you-use model, as you only have to pay for the services you have used at the end of the session. This consumption-based model gained is an excellent tool as it does not require up-front capital. Pay per usage, pay per use, and pay and go are the other pay-as-you-go model names. 

Bottom line 

Despite the various benefits, many organizations are yet to adopt the right cloud computing security measures. This triggers from their belief that hardware-based and on-premise security offers better protection for their network. However, the reality is quite the opposite. The benefits of cloud security are many, and the protection provided is impressive. In order to ensure heightened security of your cloud-based data, you need to choose the ideal cloud security provider that is best suited for your organization and network. 


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8 Core Disciplines for a Successful Social Media Marketing Strategy [Infographic]

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8 Core Disciplines for a Successful Social Media Marketing Strategy [Infographic]

Are you looking to create an effective social media marketing strategy? Want to learn the core disciplines you need to pay attention to?

The team from MDG Advertising share their social media tips in this infographic.

They break things down as follows:

  • Strategy
  • Auditing
  • Technology
  • Paid media
  • Content development
  • Customer response
  • Compliance and risk assessment
  • Measurement

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.

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Fem sätt att få din startup att sticka ut från konkurrenterna

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Five Ways To Make Your Startup Stand Out From The Competition

Making your business stand out from others in a crowded marketplace is key to its success. High-quality products and services, a smart pricing strategy, and effective marketing are just the basics. The most successful entrepreneurs have a few extra tricks that separate their business from the rest of the pack.

Tell a strong story

Businesses need to do two things to succeed; be relevant and distinctive. As Steven Hess, founding partner at WhiteCap, explains, doing one without the other will lead to failure. “Being relevant on its own leads to a focus on price and an inevitable sublimation into the sea of sameness, and customers will not look for you,” he says. “Being distinctive without solving a problem leads to gimmickry and longer-term weakness. You have to do both, and one way of uniting the two is with a strong story.”

This could focus on the founder’s story, what led them to set out on their business journey, how they identified the problem they are solving, and how they are solving it uniquely. Stories can also be drawn from customers; how are they using your products or services? What problem does it solve for them?

“You also need to look at how your competitors are presenting themselves and then present yourself in the opposite way,” says Hess. “This will feel uncomfortable, and most businesses fail at this point. Why do ads for cars, financial services, estate agents, etc., look the same? It’s because most of us don’t want to stand out. We’re afraid to fail and be seen to fail. But if we are not being seen, being distinctive and solving a real problem, we’ve already failed.”

Focus your messaging on customer needs

A company’s messaging has to be focused on its potential customer’s biggest wants and needs. It should clarify what people will get if they buy from you, what transformation they will see, and how they will feel afterward. “Most importantly, it should communicate what people will miss out on if they don’t buy from your startup,” says business growth consultant Charlie Day. “When you shift your messaging from simply trying to grow a business and make money to focusing on your customer’s biggest wants and needs, the sales and growth will come, and it will set you apart from others.”

Target an underrepresented audience

This can be a powerful way for startups to stand out. “By focusing on a group that larger companies often overlook, they can differentiate themselves and appeal to a unique and untapped market,” says Vladislav Podolyako, founder and CEO of Folderly. “And by providing solutions to the specific needs and challenges of this audience, startups can establish a strong reputation and build a loyal customer base.”

For example, a fitness startup targeting older adults can stand out by offering specialized classes, products, or resources. By providing solutions to the physical limitations of older adults, the startup can differentiate itself from other companies, address the unique fitness challenges faced by older adults, and build a loyal customer base.

However, as Podolyako points out, this strategy must be carefully thought out. He says: “The startup may be associated with an older audience only, so you should work with PR agencies to get the positioning right and potentially think about creating a sub-brand.”

Differentiate your social media strategy

A unique voice and communication style will make you stand out on social media. However, it’s not just what you say but what you do that makes the difference. “If everyone is offering ‘how to’ tips on LinkedIn, create some short form behind-the-scenes videos. If everyone is doing special offers on Facebook, publish some tip-based stories,” says Catherine Warrilow, managing director of Daysout.com. “Make yourself accessible for customer support on the social media channels used by your audience, for example, via What’s App or Messenger.”

Respond promptly to customer calls

Making it easy for customers to contact you and get a response is vital for customer engagement and retention. Yet, businesses are surprisingly poor at answering their phones, listing phone numbers on their websites, and responding to voicemails. It’s a massive turn-off for customers, as a survey by global communications company Moneypenny revealed, with unanswered phone calls topping the list of consumer gripes, cited by 43% of respondents, followed by annoying hold music (35%).

Joanna Swash, Group CEO of Moneypenny, says: “Customers use the phone when they have an urgent or sensitive issue to discuss, so companies cannot afford to provide a poor call experience; business will be taken elsewhere. By mastering the art of call handling, businesses can keep their customers happy and loyal and boost the bottom line in the process.”

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Twitter-experimenterar med svarsfilter, tidslinjekontroller och kapaciteten att söka efter dina Tweet-gillar

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Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

Amid the various large-scale changes at Twitter, the platform is also working on some smaller tweaks and updates, which may or may not ever get released, but could provide valuable functionality for many users.

First off, Twitter’s testing the ability to search through your Likes, so you can find out who, specifically, has liked your tweets.

That could help you glean more context when reaching out to someone, or just another way to understand who’s responding to your tweets.

And it could be particularly valuable as a research tool for marketers in understanding their audience and who they’re reaching with their tweets.

Twitter’s also testing a new way to filter your replies, which could be handy if you get a lot of responses to a tweet.

Tweet reply sorting

I mean, I’m not sure how many people are getting so many replies to their tweets that they need a filtering option, but for those that are, this could be a simple way to ensure you’re staying up on the most relevant responses and responders, to better manage your engagement.

Finally, Twitter’s also experimenting with new timeline settings, vilket skulle ge mer kontroll över din tidslinje och fästa listor.

Twitter timeline controls

Notera också, i mitten av skärmen, att Twitter utvecklar ett alternativ som gör att du kan dölja dina tweetvisningar, vilket skulle ge ett annat sätt att hantera din aktivitet i appen.

Som nämnts är alla dessa i testläge, med Twitter-ingenjör Andrea Conway publicera dem för den allmänna opinionen, innan du utforskar vidare utveckling. Men de kan vara praktiska, och även om de inte är spelväxlare som sådana (vilket kan innebära att de får mindre prioritet), kan mindre justeringar och uppdateringar som denna vara betydande för vissa användare och kan göra det lättare att hantera din tweet-aktivitet .

Vi kommer att hålla dig uppdaterad om eventuella framsteg.



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