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Trump seeks to capitalize on Twitter’s attempts to constrain him

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Washington (CNN) President Donald Trump is set to announce an executive order against social media companies on Thursday, White House Press Secretary Kayleigh McEnany told reporters aboard Air Force One on the return flight to Washington following NASA’s aborted SpaceX launch.

McEnany did not specify what the order would include, but it signals the most significant step the President has taken in his war with tech companies as they struggle to balance freedom of speech with the growing problem of misinformation.

On Tuesday, Twitter applied a fact-check to two of Trump’s tweets, including one that falsely claimed mail-in ballots would lead to widespread voter fraud. Trump immediately shot back, accusing the social media giant of censorship and warning that if it continued to offer addendums to his messages, he would use the power of the federal government to rein it in or even shut it down.

It is not clear what constraints the President would be able to apply to social media companies through executive order. Regardless, the move raises the stakes in Trump’s battle with Silicon Valley, and highlights what he believes is a fight worth having. In many ways, the latest episode with Twitter feeds Trump’s narrative that there are powerful forces in the media aligned against him, and that his is the only voice his supporters can trust.

“This plays right into President Trump’s hands,” said Jason Miller, the communications director for Trump’s 2016 campaign and someone who has been directly involved with Trump’s social media strategy. “They basically handed him a massive gift.”

Many of Trump’s political allies rushed to his defense on Wednesday.

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“Twitter is engaging in 2020 election interference. They are putting their thumb on the scale,” said Florida Republican Rep. Matt Gaetz, a loyal Trump supporter and surrogate during an appearance on the Steve Bannon-produced podcast War Room Pandemic. “The notion that they would outsource fact checking to people who have been wrong about everything is an insult.”

Trump campaign manager Brad Parscale said that his team no longer pays for advertising on Twitter and accused the tech giant of purposefully influencing the election to hurt the President.

“We always knew that Silicon Valley would pull out all the stops to obstruct and interfere with President Trump getting his message through to voters,” Parscale said in a statement. “Partnering with the biased fake news media ‘fact checkers’ is only a smoke screen Twitter is using to try to lend their obvious political tactics some false credibility.”

The President made the decision to warn Twitter despite the fact that the company and most other prominent social media platforms have allowed him and his associates to peddle unsubstantiated conspiracy theories with few constraints. While Twitter added the fact check to Trump’s tweets on mail-in voting, it did not do so on any of his recent tweets baselessly suggesting MSNBC host Joe Scarborough was somehow involved in the death of a former aide, despite a plea from the aide’s widower to take the tweets down.

Trump’s Twitter habits have been the scrutinized for virtually his entire political career, but people familiar with his use of the platform describe less of a strategy and more of a mindset as he or an aide taps out messages.

Other people inside the administration, and even some of Trump’s closest advisers, are regularly caught off-guard by what appears on his feed — if not always surprised.

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While his messages often have the effect of distracting from an unfortunate headline, people close to the President say it is their impression that he genuinely believes many of the more conspiratorial things he sends — including debunked theories about his predecessor — and that he isn’t raising them only in the hopes of diverting attention elsewhere.

Trump’s top social media adviser, Dan Scavino Jr., was recently elevated to become one of the highest-ranking officials in the West Wing. His title, deputy chief of staff for communications, belies the fundamental role he plays both in Trump’s use of Twitter and in his life generally. Trump trusts Scavino almost unreservedly. Scavino has worked for the President since before the 2016 campaign when he was a manager at one of Trump’s golf clubs.

Scavino is usually the person who locates the internet content — sometimes from fringe sources and often incendiary — that finds it way to Trump’s Twitter feed, though other friends and advisers have suggested tweets and retweets as well.

Scavino’s West Wing office provides him regular access to the President, as does his near-ubiquitous presence on Trump’s trips, where he is often seen videotaping or photographing the President. He is believed to be the only other person with access to @RealDonaldTrump, though the mechanics of the account have never been confirmed by the White House.

Trump’s tweet rants have always been controversial. But recently, as the US death toll from the pandemic has approached 100,000, they have become uncomfortable even for some of the President’s most prominent supporters.

“I do think the President should stop tweeting about Joe Scarborough in the middle of a pandemic,” said Rep. Liz Cheney, a Wyoming Republican. “He’s the commander in chief of this nation and he is causing great pain to the family of the young woman who died.”

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But those who understand the President’s social media habits believe it is unlikely that he will change his behavior any time soon. Miller, who has been present as Trump crafts his tweets, said the President views the platform as an outlet where he can speak directly to his supporters.

“It is one of President Trump’s super powers,” Miller said. “He understood very early on that social media, Twitter in particular, gave him unvarnished access to the American people and his supporters. What Trump maximized was social media’s ability to bypass the artificial conversation created by the mainstream media.”

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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