SOCIAL
Twitter Adds Another Way to Protect Accounts From Unauthorized Users
Twitter this week announced it had added the option to use physical security keys for people to use as their only form of two-factor authentication, an extra layer of protecting their accounts from hackers. Physical security keys typically plug into the USB drive of a computer or connect to a mobile device through Bluetooth or a near-field communication (NFC) chip.
“Security keys offer the strongest protection for your Twitter account because they have built-in protections to ensure that even if a key is used on a phishing site, the information shared can’t be used to access your account,” Andy Sayler, senior security engineer at Twitter, wrote in a blog post.
Security keys use FIDO and WebAuthn security standards, and can tell the difference between legitimate sites and malicious ones while block phishing attempts that SMS or verification codes would not, he said.
Twitter’s extra layer of protection comes as cyberattacks on companies and government agencies make headlines. A ransomware attack in May temporarily shut down the Colonial Pipeline, the biggest pipeline system for refined oil products in the U.S., leading to gasoline shortages in several states. The same month, meat supplier JBS was targeted in a ransomware attack that disrupted the food supply.
Twitter last year fell victim to an attack by hackers who took control of high-profile accounts, including those belonging to Joe Biden, Kim Kardashian West, Uber and Apple. Hackers duped several Twitter employees into giving up their login credentials to a phishing site.
The company over the years has taken steps to urge people to use some kind of two-factor authentication, Sayler said in the blog. The company in 2018 added the option to use security keys, but only on the Twitter.com website, not the mobile app, and required accounts to have another form of two-factor authentication.
In 2019, Twitter upgraded our security key support to use the latest WebAuthn standard. It also enabled two-factor authentication on a Twitter account without requiring a phone number, letting people protect their accounts from SIM-swapping attacks. Last year, Twitter added support for security keys on iOS and Android devices.
Twitter this year began letting users register multiple security keys on their Twitter accounts. That step lets users have backup security keys, and made it easier for accounts managed by multiple people to enable two-factor authentication with multiple security keys.
People who don’t want to share their phone numbers with Twitter or don’t have a backup method of two-factor authentication can instead use security keys as their sole method to protect their accounts, Sayler said.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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