SOCIAL
Twitter Adds New Elements to its ‘Notes’ Long-Form Content Option
Twitter has added some new tweaks to its new Notes long-form content option, which is now available to selected users in the app.
Launched to an initial test pool of selected writers late last month, Notes is similar to other blogging tools available on the web, with the capacity to create posts of up to 2,500 words, which are then natively embedded into the Twitter app for easy sharing.
That alleviates the need for screenshotting big chunks of text and attaching them to a tweet, or putting together long tweet threads. The idea is that this will help creators on Twitter focus more of their efforts on the platform itself, as opposed to linking their audiences out to other hosts and platforms to read their longer content.
And based on initial usage of the option, Twitter has now added some new tools to help make Notes a more valuable, intuitive platform for longer-form content.
???? Trending topics used to show up next to a published Note on web. Now, you’ll see the author’s bio.
???? We also added the author’s bio at the bottom of each Note.
???? Writer profiles now show a Notes tab on Android.
???? Writers can now share block quotes in their Notes.
— Twitter Write (@TwitterWrite) July 27, 2022
So Twitter will now look to put even more focus on the author of each note, which could help in personal brand and audience building, while it’s also adding a new quotes option, which is again similar to other blogging tools.
These are fairly minor tweaks, but it is interesting to see Twitter putting more emphasis on individual promotion, and helping writers maximize their exposure via Notes entries. The option forms another part of Twitter’s broader effort to enhance its appeal to creators, which also includes Super Follows, Tips, Ticketed Spaces, Professional Profiles and more.
It remains to be seen whether creators actually want to use Twitter as a primary channel for their efforts, particularly in regards to elements like blogging, which they can better monetize on their own sites, while also establishing more direct connection with their readers.
Still, Twitter offers greater reach and engagement potential, and if it can also facilitate more direct monetization, that could entice more creators to post exclusive content to the app, which Twitter can then use to lure more users.
In this sense, Notes is only a small part of the greater whole, so it shouldn’t be viewed in isolation, as such, and shouldn’t be judged as a competitor to, say, WordPress or other content options. But as a part of a bigger, Twitter-focused creator approach, maybe Notes could be significant, and could help more users build their digital presence.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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