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Twitter Adds New Links to Official HIV/AIDS Info in Related Search Queries

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Marking World AIDS Day this week (12/1), Twitter has announced an expansion of its search help prompts to now also include HIV-related information, which will see users who search for HIV and AIDS-related keywords shown new alerts that re-direct them to official health resources and information in the app.

Twitter AIDS/HIV info prompts

Som förklarat av Twitter:

"Today we launched another global expansion of our #ThereIsHelp notification service with a dedicated search prompt for HIV-related information across Asia Pacific and the Americas: Brazil, Hong Kong, Indonesia, India, Japan, Malaysia, Philippines, Singapore, SP-Latam, Taiwan, Thailand, and the United States. This notification prompt will provide valuable and authoritative resources around HIV and encourage people to reach out and get help when they need it.”

Twitter already provides several similar push prompts linking to official health info related to mental health and suicide preventionvaccinationchild sexual exploitation, and more.

The new addition comes as health authorities around the world look to raise awareness of AIDS and HIV, with infection rates rising during the pandemic.

According to data from the Kaiser Family Foundation, over the last decade, the number of people living with HIV around the world has increased from 30.7 million in 2010 to 38 million in 2019, while the restrictions put in place to slow the spread of COVID-19 have made increasingly difficult for patients to receive adequate treatment in many regions, exacerbating the impacts.

World Aids Day marks another opportunity to ensure that HIV awareness remains front of mind, and reiterate that the battle against the virus is not over, despite significant advances in treatment in recent times.

In addition to this, Twitter’s also launching a special red ribbon hashflag to further boost awareness.

Twitter World AIDS Day

The hashflag, using the symbol for World AIDS day, will be automatically attached to tweets which use the relevant hashtag, and will be available from November 24th to December 5th.

This is an important push from Twitter, and health authorities around the world, because much like climate change, while other, more immediate concerns have dominated global consciousness in recent times, other, significant societal issues still exist, and are still causing major impacts, in many ways, outside the scope of the current pandemic.

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Again, it can seem like we’re moving beyond the worst impacts of such, but we won’t be fully rid of them till we can all commit to doing our part to raise awareness, and mitigate risks that can amplify the spread.

World Aids Day is another reminder of this, and of the ongoing battle against this devastating disease.

Socialmediatoday.com

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WhatsApp lanserar "samtalslänkar" för att bättre underlätta gruppljud- och videochatt

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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"Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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