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Twitter Adds New Links to Official HIV/AIDS Info in Related Search Queries

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twitter adds new links to official hiv aids info in related search queries

Marking World AIDS Day this week (12/1), Twitter has announced an expansion of its search help prompts to now also include HIV-related information, which will see users who search for HIV and AIDS-related keywords shown new alerts that re-direct them to official health resources and information in the app.

Twitter AIDS/HIV info prompts

As explained by Twitter:

Today we launched another global expansion of our #ThereIsHelp notification service with a dedicated search prompt for HIV-related information across Asia Pacific and the Americas: Brazil, Hong Kong, Indonesia, India, Japan, Malaysia, Philippines, Singapore, SP-Latam, Taiwan, Thailand, and the United States. This notification prompt will provide valuable and authoritative resources around HIV and encourage people to reach out and get help when they need it.”

Twitter already provides several similar push prompts linking to official health info related to mental health and suicide preventionvaccinationchild sexual exploitation, and more.

The new addition comes as health authorities around the world look to raise awareness of AIDS and HIV, with infection rates rising during the pandemic.

According to data from the Kaiser Family Foundation, over the last decade, the number of people living with HIV around the world has increased from 30.7 million in 2010 to 38 million in 2019, while the restrictions put in place to slow the spread of COVID-19 have made increasingly difficult for patients to receive adequate treatment in many regions, exacerbating the impacts.

World Aids Day marks another opportunity to ensure that HIV awareness remains front of mind, and reiterate that the battle against the virus is not over, despite significant advances in treatment in recent times.

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In addition to this, Twitter’s also launching a special red ribbon hashflag to further boost awareness.

Twitter World AIDS Day

The hashflag, using the symbol for World AIDS day, will be automatically attached to tweets which use the relevant hashtag, and will be available from November 24th to December 5th.

This is an important push from Twitter, and health authorities around the world, because much like climate change, while other, more immediate concerns have dominated global consciousness in recent times, other, significant societal issues still exist, and are still causing major impacts, in many ways, outside the scope of the current pandemic.

Again, it can seem like we’re moving beyond the worst impacts of such, but we won’t be fully rid of them till we can all commit to doing our part to raise awareness, and mitigate risks that can amplify the spread.

World Aids Day is another reminder of this, and of the ongoing battle against this devastating disease.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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