SOCIAL
Twitter Adds Option to Pin DM Chats in Order to Keep Track of Key Conversations
Here’s a potentially handy update – Twitter has today added a new option to pin DM chats, with the capacity to pin up to six chats at once to the top of your inbox.
Keep your fave DM convos easily accessible by pinning them! You can now pin up to six conversations that will stay at the top of your DM inbox.
Available on Android, iOS, and web. pic.twitter.com/kIjlzf9XLJ
— Twitter Support (@TwitterSupport) February 17, 2022
As you can see in the above sequence, now, if you swipe to the right on any chat, you’ll see a new pin option appear, which will enable you to keep that exchange at the top of the stream, even as new DMs come in.
Which could be a great way to keep in touch with your closest friends in the app, without having to scroll through every time you want to send a new message – though you can also search your DMs by username, a feature that Twitter added back in 2019, while it’s also been experimenting with a more advanced DM search capacity which would enable you to conduct keyword searches for DM content as well.
So in some ways, it’s probably a bit late for this to be truly valuable – but where it could be particularly helpful is in conducting customer service via Twitter DM, with the ability to keep in-progress chats with customers at the top of your inbox, ensuring that you remain aware of what needs to be addressed, while also helping to keep tabs on such without having to remember individual usernames.
That could be a very handy addition to your process, while separating your key chats from your regular messages could also serve as a good reminder to stay in touch with your main contacts, and maintain discussion in the app.
While it’s not the primary function, messaging is an important connective element on Twitter, especially for brands looking to manage exchanges with customers and clients via tweet, which can often include sensitive information, like order details or accounts. Indeed, according to Twitter’s own research, while 73% of Twitter users are likely to tweet at a brand to get a response, 52% are more likely to DM a brand account when it comes to more private info.
It pays to give this element focus, and to keep this channel open for such queries, and the capacity to pin selected chats could be helpful in managing these exchanges, and ensuring that you respond in a timely manner.
Or, you can just separate out your ongoing conversations with your best friends, so you can more easily share the latest memes.
It’s not a game-changer, but it’s another handy addition for Twitter’s DM tools.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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