SOCIAL
Twitter Continues to Develop Tweet Awards as Another Creator Monetization Opportunity
Amid the various projects both abandoned and introduced as part of Elon Musk’s ‘Twitter 2.0’ approach, it’s hard to know what’s actually going ahead and what isn’t, based on previously implemented experiments.
But this one does seem to be progressing – according to new findings from app researcher extraordinaire Jane Manchun Wong, Twitter is still developing its own virtual gifting-type option, which would provide a range of stickers that you could buy to then give to people for their good tweets.
As you can see in this image, Twitter’s developing a range of new emoji awards that users will be able to purchase for varying amounts.
You’d then be able to gift these awards to other users, who would then be able to convert them into cash.
The concept is pretty much exactly the same as Facebook’s virtual gifts, which are purchasable via ‘Stars’, its in-app currency, in order to donate funds to your favorite creators. YouTube also has its ‘Super Stickers’ option to facilitate the same, while TikTok has live gifts, and Reddit has various similar sticker gifting options.
Would that work on Twitter?
I mean, creators are just as inspiring on each platform, so if it works on one, it should work on another, at least to some degree. And while some people might balk at the idea of cluttering the Twitter feed with more emoji-style characters (note: Elon’s also exploring tweet reactions too), I guess, if some people use them, then it’ll provide another avenue for Twitter to generate incremental revenue, in another form.
And if you don’t like them, don’t use them.
In some ways, it does seem that Twitter would provide fewer reasons for such donations, given its focus on brevity. But Elon has also flagged longer video uploads, and a more YouTube-style system for monetization, as a means to attract more creators to the platform.
So, again, awards makes sense, in line with this thinking.
And Twitter 2.0 thus far has been a series of re-treads and re-hashing of old tweet experiments, so in that vein, yes, this seems like a perfect fit.
In other words, I would expect that Twitter will look to launch this sometime soon, especially if it’s still using its more limited engineering resources to continue development. I would ask Twitter to confirm, but there’s currently no Twitter comms department, so the leaks and tests we find in the app are the best indicators we have as to its evolving direction.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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