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Twitter Expands Display of Community Notes, Flags Coming Improvements

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Twitter Expands Display of Community Notes, Flags Coming Improvements

Twitter has rolled out another update for Community Notes, with community-contributed contextual pointers now also being shown on quote tweets in the app.

As you can see in this example, now, even if a post has been re-shared via the ‘Quote tweet’ option, any Community Note will still be displayed, ensuring more users get the additional context added by users.

And that’s not all – according to Twitter chief Elon Musk, users will soon also be notified whenever anything that they’ve replied to, liked, or retweeted gets a Community Note added. That’ll help to expand awareness, and keep people more informed in the app, which could go some way towards reducing the spread of misinformation in tweets.

While it’s been in development for two years, Community Notes (formerly ‘Birdwatch’) has emerged as a key element in Elon Musk’s push to make Twitter a more trustworthy source of information, with the tool, in Musk’s view at least, enabling a form of crowd-sourced fact-checking that will then reduce Twitter’s own obligations in regards to moderation and, in some views, censorship.

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Musk firmly believes that the users themselves should be the arbiters of truth, not platform management, and Community Notes provides a means for Twitter users to add their say, as well as additional reference notes, in order to fact-check any claims that may be untrue or unclear in tweets.

Which has some merit – and definitely, any level of friction in the sharing process, particularly when it comes to retweets, can help to reduce the spread of untrue information in the app.

Retweeting has been identified as a key amplifier of misinformation, because the process makes it incredibly easy to re-distribute content quickly, which many users then do without any level of fact-checking or consideration on their own part.  

This is particularly true when matched with confirmation bias, which makes people far more likely to re-share information that supports their established views, even if it seems questionable or potentially incorrect. The presence of Community Notes slows this, with even the on-screen display of the note likely causing users to re-think their sharing behavior, and stunting rapid re-distribution of claims across the app.

The new notifiers on tweets you’ve previously engaged with will have even more impact in this respect, and it could be that Community Notes does become a big factor, especially on more divisive topics and debates.   

But then again, putting moderation in the hands of users does come with a level of risk. The Community Notes system is improving, and new checking and qualification processes do lessen the chances of it being misused. But it could still spark debate and dissent, depending on what constitutes accepted evidence to support claims.

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But it’s a worthy experiment either way, which as noted, also aligns with Elon’s ‘power to the people’ approach to moderation at the app.



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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