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Twitter is Testing a Range of New Control Options, Including Auto-Archiving Old Tweets and Hiding Likes

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twitter is testing a range of new control options including auto archiving old tweets and hiding likes

Twitter is considering a range of new features designed to provide more protection and control for users, giving you more capacity to manage your in-app interactions and protect your content, in order to avoid being held to account for outdated views that you may have shared.

As reported by Bloomberg, Twitter is considering the new additions to help users feel more open in the app, without fear of judgment and criticism.

Among features being considered, according to Bloomberg’s report, are:

  • Archive old tweets – This option would enable users to archive their old tweets after a certain period of time so that they’re no longer visible to others. Users would be able to manually set a time as to when the archive would kick in, with 30, 60, and 90-day thresholds, or hiding tweets after a full year, being tested as potential options.
  • Remove individual accounts as followers – This has recently been spotted in testing, with Twitter working on an option that would enable users to remove specific profiles from their Follower list, without having to use the current block and unblock workaround. That could make it a less confrontational way to avoid certain users in the app.
Twitter remove follower
  • Remove yourself from a conversation – Also spotted in testing last month, this option would enable users to untag themselves from any discussion, and keep them from being mentioned again within that thread. The option was originally called ‘unmention yourself’, but Twitter says that the updated wording better clarifies what the function is.
Twitter Unmention Yourself
  • Hiding tweets that you’ve liked – Likes have always been a little confusing for Twitter users, with some seeing them as a level of endorsement, and others using them as a marker of things they want to read later, or similar. By hiding your liked tweets, that could remove any confusion, while also letting users feel more free in what they do on the platform, without consideration of judgment for such.

Which is the real focus of all of these updates – Twitter wants to give users more options to feel free and open in how they share and engage on the platform, without fear of being torn down by Twitter mobs or having their old comments come back to haunt them, which may cause people to hold back on posting tweets and engaging in the comments.

Because that can be a problem. As we’ve seen with various high-profile cases, your past, ill-advised tweets can come back to haunt you, and can be used against you, particularly if you end up taking on a prominent, public-facing role.

Film director James Gunn, for example, lost his job as director of the ‘Guardians of the Galaxy’ sequels back in 2018 after his old tweeted remarks were re-surfaced, while just recently, newly appointed ‘Jeopardy’ host Mike Richards was fired after offensive remarks he’d made in the past were discovered, make his position untenable.

The short, sharp nature of Twitter, aligned with real-time response, can be perfect for those off-the-cuff, in-the-moment replies and comments, but cases like these highlight the dangers of such, and that could make more people more hesitant to share in the app, which could be limiting further tweet engagement.

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That’s why Twitter tried out ephemeral Fleets as a less binding way to share your thoughts in the app, and a timed auto-delete option for your tweets would also align with this.

Along a similar line, Twitter has also added a new ‘Safety Mode’ option this week, which aims to offer a level of protection from tweet pile-ons and ‘Cancel Culture’, which can also cause people to be more hesitant about sharing their thoughts in the app.

Essentially, Twitter wants users to comment and engage as much as possible, and elements like these are an impediment to that, which is why it’s now exploring new ways to help users feel more free in what they tweet, while also giving people more ways to avoid the more negative elements, and ending up unwitting targets of abuse and scorn in the app.

Will that work?

Certainly archiving tweets makes sense – though there is always the Wayback Machine and other resources that will help online sleuths uncover old comments, if they really want to look.

But it could provide another level of assurance for users, and a better sense of freedom – because yes, some of the dumb things we tweeted in years past will be just that; dumb, ill-informed opinions that we’ve now moved past, as part of our evolution and education, which really should be commended, rather than used as a bat to beat you with.

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This is especially true for younger people, who’ve grown up online, and have gone through their upbringing with social media as an outlet. People are going to have posted stupid things, which, in retrospect, they’ll wish that they hadn’t.

An auto-archive option would definitely provide benefit in this respect, while more controls over who follows and mentions you, and removing Liked tweets from view, also seem like potentially helpful, beneficial considerations.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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