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Twitter is Working on New Folders Within Bookmarks to Categorize Your Saved Tweets

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This will be welcome news for those who regularly save a bunch of tweets. 

Enligt a new finding posted by reverse engineering expert Jane Manchun Wong, Twitter is working on a new folders option within the Bookmarks tab, which would enable users to save tweets into a range of defined categories – or ‘Collections’, as Twitter is currently calling them.

Twitter Bookmarks categories

As you can see here, the new process would enable you to create category folders within your Bookmarks tab. You would then be able to choose which folder/collection you want to save a tweet to when you go to bookmark it in-stream (last screenshot above).

That could provide a handy way to keep tabs on various tweets of interest – while it could also point to the platform’s gradually evolving eCommerce tools, with the folders providing another way to keep track of products that you may be interested in, helping to maximize shopping behavior.

At its recent Analyst Day overview, Twitter provided a basic update on its in-development eCommerce tools, with Twitter’s Revenue Product Lead Bruce Falck explaining that: 

“We know people come to Twitter to interact with brands and discuss their favorite products. In fact, you may have even noticed some businesses already developing creative ways to enable sales on our platform. This demand gives us confidence in the power of combining real-time conversation with an engaged and intentional audience. Imagine easily discovering, and quickly purchasing a new skincare product or trendy sneaker from a brand you follow with only a few clicks.”

Collections could serve a key purpose here, much like Instagram’s similar Collections option, or saved Pins on Pinterest. That essentially turns the option into a virtual shopping list, while the capacity to shift each saved tweet into a specific collection could further enhance this functionality, along with the general user benefit of being able to save your favorite tweets into different categories.

It actually seems like a fairly simple, effective way to improve engagement with saved tweets, which Twitter probably should have added sooner. But even so, it looks like it’s well on the way now, with this design sample posted by Wong appearing to be fairly well finished.

You may also note the Spaces tab in the middle of the bottom function bar in these screenshots – Wong also posted about this tillbaka i mars, and that also looks set for a wider launch soon, given the broader expansion of Spaces to more users earlier this month.   

That will be a big step in improving Spaces discoverability, while Twitter will also look to build algorithmic matching to ensure the most relevant Spaces are highlighted to users within this dedicated tab.

Overall, it seems likely that we’ll see both features very soon. We’ll keep you updated on any progress.

Socialmediatoday.com

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Twitter utökar innehållsrekommendationer, visar användare fler tweets från profiler de inte följer

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Twitter Expands Content Recommendations, Showing Users More Tweets from Profiles They Don’t Follow

Suddenly seeing a heap more random accounts appear in your Twitter feed?

This is why – today, Twitter ramped up its tweet recommendations for a heap more users.

So you’re going to see more tweets in your feed based on things like:

  • Interests based on tweet activity
  • Topics you follow
  • Tweets you’ve engaged with
  • Tweets people in your network like
  • People followed by people you follow

There’s a heap of expanded exposure potential here, and Twitter, in an effort to juice engagement, is looking to keep people in the app for as long as possible, which, ideally, these recommendations will facilitate.

It’s similar to how Facebook and Instagram are now showing you more AI-based content recommendations, which stems from TikTok, and its focus on highlighting the most relevant content to each user, which is not directly tied to your own social graph.

There was a time when your social graph was the defining factor, which gave Facebook a huge advantage, but now, there’s been a bigger shift towards entertainment over social interaction, which expands the potential to show each user more interesting content, from a much broader range of sources.

Conceptually it makes sense, but it’s largely reliant on the platform algorithms being actually good at showing you the best content, based on your interests. TikTok is very good at this, hooking into your expressed likes and dislikes based on your viewing history.

Twitter, however, not so much.

In my experience, Twitter’s recommended topics are always pretty far off, and even within those topics, the tweets it highlights tend to also be off-topic, uninteresting, and even just weird a lot of the time.

Right now, Twitter seems convinced that I’m interested in ‘AirBnB’, ‘skönhet Influencers’ and ‘Blink 182’. I’m not interested in any of these things, which I’ve tried to tell Twitter’s algorithms by selecting the ‘Not interested in this topic’ option – yet every time I re-open the app, they’re on my Explore page once again.

It could be worse – last month it was showing me ‘Peanuts’ comics, so I had Charlie Brown’s massive head staring back at me every time I tapped over to the Explore tab.

Again, I’ve directly told Twitter that I’m not interested, but it keeps showing them to me, while today, after this new announcement, this is what my feed currently looks like:

And they just keep coming – every time I scroll back to the top, another 20 tweets are in my feed, with 80% being recommendations.

Look, this is probably a short-term push, and maybe it helps people discover new users to follow, and helps Twitter boost engagement. But again, if you’re seeing a heap more recommendations, this is why.

Hopefully, the feedback will help Twitter refine its topic and content streams.  



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