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Twitter Launches Initial Test of New ‘Unmention’ Option, Enabling Users to Remove Themselves from Chats

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Twitter Launches Initial Test of New 'Unmention' Option, Enabling Users to Remove Themselves from Chats

After working on the option for the best part of the last year, Twitter has now released an initial live test of its new ‘unmention’ option, which will enable users to remove themselves from conversations if they no longer feel comfortable being involved.

As you can see in this example, unmentioning yourself from a chat will see that:

  • Your username is untagged from the original tweet and replies
  • Users won’t be able to mention you again within the same reply chain
  • You’ll no longer be notified about updates to the exchange

Your username will still appear, in text form, in the initial tweets that you were involved in, but you won’t be an active part of the exchange once unmention is active.

It could be a handy option to avoid the dreaded Twitter pile-on based on a misguided tweet, or simply to mute discussions which may be causing you distress. Essentially, it’s like the Remove tag from photo‘ option, but for chats instead, which will give users the capacity to distance themselves from any direct association with selected Tweet discussions, helping to manage their in-app experience.

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Twitter first unveiled the option in June last year, as part of an initial overview of coming tweet controls, which also included tools to avoid unwanted @mentions, and to stop anybody from mentioning you for a day a time, if needed.

Again, that could help users avoid mass criticisms and attacks in the app, and the mental stress that can come with such, and within this, Unmentioning, or removing yourself from a discussion, is another means to protect your sanity while engaging via tweet.

Twitter has also added options to mute keywords and users, to control who can reply to your tweets, while there are also now alerts available for potentially offensive comments.

In combination, these various tools will help to improve the Twitter experience, which has long been an issue of concern for the app.

Referred to at various times, by various people, as a ‘cesspit of hate’, among other colorful descriptors, part of the reason that some people are hesitant to join Twitter discussions is because they then stand the risk of being targeted, and being the focus of Twitter’s ‘Eye of Sauron’ for their 15-minutes of rage, which, for some, can be very overwhelming.

Twitter has some ambitious growth targets, and to meet them, it will need to attract new users, and if all people see when they log in is others being lambasted and attacked, that lessens the likelihood that they’ll consider joining in.

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And when you also consider that some 80% of all tweets come from just 10% of active users, you can see how this trend then plays out. Twitter has many people tuning in, but far fewer willing to actually engage, at least partly due to fear of criticism if they say or do the wrong thing.

That’s not a good scenario, both for general interactions and for Twitter itself. And while these options won’t erase such habits from the app, they will at least give users more control over their experience.




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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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