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Twitter lanserar nytt initiativ för att göra det möjligt för PAC-12-atleter att tjäna pengar på sina videohöjdpunkter

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Twitter Launches New Initiative to Enable PAC-12 Athletes to Monetize their Video Highlights

Twitter has launched a new program that will enable student athletes to generate income from replays of their highlights within tweets, with ads inserted into their posted clips then pushing direct revenue to the athletes, as part of a new agreement with PAC-12 Football.

Som förklarat av Twitter:

"For the first time ever, Twitter and Opendorse will now provide a pathway for student-athletes to earn NIL compensation by sharing personalized game highlights, enabled by Tempus Ex, to Twitter via their own handle. Throughout the 2022-23 college football season, PAC-12 Football players will publish personalized highlight clips following games. Once published, pre-roll advertising secured through Twitter Amplify will run on the video and the student-athlete will be compensated, marking the first time student-athletes can monetize their own game highlights in this way.”

The process is one of the first social media-specific initiatives to capitalize on the NCAA’s new rules which allow college athletes to generate income from their likeness, and is expected to bring in millions of dollars for these young stars every year.

The deal is also facilitated for PAC-12 athletes specifically due to PAC-12 Networks owning the licensing rights to the conference’s game footage, even if it airs on another network like Fox or ESPN first.

That enables this new type of direct monetization for student athletes, which will also provide a range of new ad placement options for brands, which can now reach college sports fans in an entirely new way.

It’s an interesting initiative – and it’ll be equally interesting to see just how much revenue the players are able to earn from this type of supplementary process, and what kinds of results they might drive for brands.

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I mean, PAC-12 Football has millions of fans, and huge reach, and it wouldn’t be surprising to see these highlights generate significant response via tweet, with each play bringing in a few extra cents for the players.

Though it could also incentivize more highlight plays. Which is maybe not a bad thing, but post touchdown dances could take on a life of their own, with players even crowd-sourcing their next performance to maximize viral traffic.

It seems like a lesser consideration in this respect, but it will be interesting to see how it plays out in practice.

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WhatsApp lanserar "samtalslänkar" för att bättre underlätta gruppljud- och videochatt

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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"Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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