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Twitter Launches New Insights Series Analyzing the Latest Trends in Media and Entertainment

Published

3 years ago

June 15, 2021

twitter launches new insights series analyzing the latest trends in media and entertainment

Twitter’s looking to provide more insight into the evolving discussion around media trends in the app, via a new content series that will highlight key pointers and notes to assist with marketing strategies.

As explained by Twitter’s Head of Media & Entertainment Ged Tarpey:

“The goal is to unpack the latest Media and Entertainment news, trends, and insights on Twitter as they happen. I’ll be sharing my perspective and why it’s important for entertainment marketers.”

The first overview in the series looks at the re-opening of movie theaters, and how Twitter users are responding to having big-screen entertainment come back.

As explained by Tarpey:

“On Twitter, we see that excitement unfold in real-time. Conversations around movies have grown +105% YoY. That’s because Twitter is a place for discovery, discussion, and dissection. When new trailers are released on Twitter, fans from all over the globe share their thoughts and reactions.”

Twitter has always been the key platform for discussing real-time trends and reactions, with the fast-moving nature of the tweet feed lending itself to that initial buzz and chatter.

Tarpey also notes that more people are watching trailers on Twitter than ever before, with a 35% increase in daily average organic trailer views, while the discussion around films and fandoms has also expanded into TV, with 72% of surveyed users indicating that Twitter “makes them feel like they are part of an online community” while watching a TV show or movie.

Tarpey also highlights the benefits of Twitter’s new audio Spaces to enhance that connection:

“From F9 to A Quiet Place 2, highly anticipated films are assembling the cast and crew to answer questions and get fans excited for the premiere. The magic of Twitter Spaces is that it helps bring a community even closer around your content, and it creates a stage for in-depth and intimate conversations in front of film fans on Twitter.”

Indeed, from Spaces to Twitter’s evolving content creator tools, including newsletters and subscriptions, it may well be becoming a more encompassing home for fandoms, with more ways than ever to build communities within the app.

Which, of course, also presents even more targeted ad and promotional opportunities – and with a huge slate of films set for release in the coming year, after many were held back due to COVID-19, this discussion is only set to rise, offering more tie-in opportunities.

It’s worth noting how Twitter users respond to such, and data insights like this can play a guiding role in establishing a tweet strategy, and linking into such shifts.

Tarpey says that future editions of his new series will provide similar data insights and notes on evolving trends, and how brands can utilize Twitter to maximize their performance around such.

You can read Tarpey’s full ‘From The Director’s Chair’ overview here.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.