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Twitter Launches New NFT Profile Image Display Option to Twitter Blue Subscribers

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Twitter Launches New NFT Profile Image Display Option to Twitter Blue Subscribers

It’s been in testing for the last few months, and now, Twitter is launching its NFT profile display option, though only to Twitter Blue subscribers in iOS in the initial phase.

As shown in the video, now, paying Twitter users will be able to show off their NFTs in a more certifiable capacity, with the images directly linked back to the ownership data on OpenSea. That could also limit unauthorized NFT use, as people who don’t own the image won’t get the new hexagonal logo or additional linking options.

As explained by Twitter:

Twitter is where people go to talk about things they care about, and often where people have their first experience with crypto and NFTs. We’re now seeing people use NFTs as a form of identity and self-expression, and as a way to join the thriving community and increasingly active conversation on Twitter. This new feature provides a seamless, user-friendly way for people on Twitter to verify their NFT ownership by allowing them to directly connect their crypto wallets to Twitter and select an NFT from their collection as their new profile picture.”

Twitter Blue subscribers will see the new option in their profile picture settings, which will guide them through the linking process for their NFTs.

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As you can see here, you connect your crypto wallet, which links to your NFT collection, establishing a direct pipeline between your image and ownership info.

That then switches your profile image to the new hexagonal shape (note: you’ll also have a hexagonal profile in Twitter Spaces chats), which, when tapped, provides profile visitors with more info on the displayed image.

Twitter NFT display

As noted, Twitter’s been working on the new display for some time, so it’s little surprise to see the feature go live, especially considering the popularity of NFT profile images in the app. Indeed, with total NFT sales reaching $24.9 billion in 2021, versus just $94.9 million in 2020, the market is exploding, and it’s become fairly common to see various colorful, digital characters taking over your Twitter feed, with even celebrities getting on board with Bored Apes, CryptoPunks, cats, aliens and more.

But it is interesting to see this added as a Twitter Blue exclusive. Twitter launched its $US2.99 per month subscription offering in the US back in November, in addition to Canada, New Zealand and Australia, which provides access to a range of add-on features like undo tweets, new color themes ad-free articles.

The initial Blue offering, it’s safe to say, hasn’t been a massive hit. But tapping into the popularity of NFTs could be a masterstroke for the option, because you can bet that the people spending thousands on JPG images also have enough expendable income to shell out another few bucks to display those graphics in this new format.

Of course, that does also limit the accountability aspect, because while not all users can access Twitter Blue, and not everyone will pay for the add-on features, there will remain many NFT profiles that won’t have the new hexagonal frame. The ideal would be that all NFT owners would use the hexagonal option, thereby making it easier to catch out those misusing content that they don’t own, but that won’t be possible just yet, reducing the impact in this respect.

Still, it’s a good way to boost interest in Twitter Blue, and it’ll be interesting to see whether Twitter continues to roll out new features like this as Blue exclusives, which could turn it into a significant supplemental income stream for the company.

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It’s worth also noting that Twitter doesn’t actually need many users to sign-on to Twitter Blue to make it a hit. Based on its current user counteven if only 1% of Twitter users sign-up and pledge that monthly fee, that would still equate to more than $6 million per month (+$18m per quarter).

You can bet that more than 1% of Twitter users are keen on NFTs, and with Meta also looking to get into the NFT market, now is the right time for Twitter to make a move, and a bigger push in the NFT space.

Whether you like them or not, NFTs do look set to play a bigger role in the next stage of digital connection, with expanded NFT usage, beyond just profile images, potentially facilitating broader exchange of digital goods.

Though one issue with Twitter’s process could be its reliance on OpenSea, with a recent outage at the platform essentially knocking out Twitter’s NFT option as well.

That highlights an issue with what’s theoretically a decentralized market, where people are not – again, theoretically – reliant on any one platform.

It seems we still have a way to go on that front, but even so, this will likely prove to be a popular option, which will drive more users to sign up to Blue.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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