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Twitter lanserar ny Shopify-integration för att öka e-handelsmöjligheterna

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Twitter Launches New Shopify Integration to Boost eCommerce Opportunities

Twitter’s looking to take another step towards streamlined in-app commerce with the launch of a new partnership with Shopify, which will enable Shopify merchants to list their products on their Twitter Professional Profiles, with each item, when tapped, then redirecting users to the Shopify product page to make a purchase.

Som förklarat av Twitter:

“We built a Twitter sales channel app, available in Shopify’s App Store and through the Shopify admin, which enables merchants to connect their Twitter account to their Shopify admin and onboard onto our Shopping Manager – the entrypoint to our suite of Twitter Shopping tools where merchants can access and manage our shopping features.”

Those shopping features include a carousel display of products on your profile, and/or a dedicated product display page, with Shopify-connected listings for such now being updated in real time, reflecting your Shopify inventory.

“When they’re ready to purchase, shoppers can checkout on the merchant’s website. Starting today, we are also expanding beyond the beta testing phase for Shop Spotlight and Twitter Shops and making both features available to all merchants in the US”

Twitter initially announced its Shop Spotlight (originally called the ‘Shop Module) last July, adding onto its Professional Profile tools.

Twitter Shop Spotlight

As shown here, the Shop Spotlight is a dedicated space at the top of your business profile where you can showcase your products.

“When people visit a profile with the Shop Spotlight enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase seamlessly in an in-app browser, without having to leave Twitter.”

Annons

The dedicated Shop tab meanwhile is another Pro profile element, which takes users to a dedicated display of up to 50 products in a separate tab.

Twitter Shop tab

Twitter’s Professional Profiles were initially only available to selected merchants, but now, all users can convert their Twitter profile to its business option, which provides additional display features for brands, including business category, opening hours, location info, etc.

And now, for Shopify merchants, you can list products too, facilitating direct connection to your purchase pages.

But it doesn’t extend to tweets specifically just yet. Twitter is working on product listings that will display ‘Shop’ buttons in tweets, but they’re not available yet, and they may not end up being a free option, like these new product display tools.

But they are coming, and in conjunction, these new eCommerce tools could be a great way to better connect your product listings into real time tweet discussion.

Twitter’s new Shopify integration will initially be made available to all US Shopify merchants.



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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within the apps that people are already comfortable with for their direct interactions. In fact, 64% of people now say they would prefer to message rather than call a business.

With this in mind, Meta recently partnered with de Boston Consulting Group on a survey of more than 6,500 respondents across the APAC region, in order to glean more insight into how APAC users are looking to use messaging for brand queries, and how businesses can better align with these shifts.

The 29-page report, which you can download här, includes a range of valuable insights into the importance, and value, of messaging interactions. Here’s a look at some of the key notes:

First off, the report looks at the growing adoption of business messaging, and how that’s changed throughout the pandemic.

The global lockdowns led to a significant boost in eCommerce activity, and as such, it’s little surprise to see the reliance on business messaging rise in recent years. But that’s also a key trend of note for brands – as more consumers conduct more of their interactions via messaging, and other online means, that, in turn, increases their expectation of the same options from other businesses.

The report also provides a somewhat surprising look at how often people are messaging with brands:

Meta messaging report

That’s a lot of activity, which seems more impactful than the raw numbers, in terms of messaging volume. A lot of consumers are interacting with brands every other day, so it’s not just that they’re using this as a supplementary connection channel, it’s fast becoming an essential connector for businesses.

The report also looks at the different ways in which brands can use messaging within their process:

Annons
Meta messaging report
Meta messaging report

As well as the key pain points for consumers when messaging with brands:

Meta messaging report

There are some interesting insights here, worth factoring into your planning. Really, if you’re not offering direct messaging as a connective option, or optimizing for it, you’re likely missing out. And while this data is APAC specific, most of these trends would likely hold in other regions as well, which could give you some food for thought for your planning, particularly as we head into the holiday sales push.

You can download Meta’s full ‘Business Messaging: The Quiet Channel Revolution across Tech’ report här.

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