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Twitter Launches ‘Notes’ Long-Form Blogging Option, Attached to Tweets

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Twitter Launches 'Notes' Long-Form Blogging Option, Attached to Tweets

It’s been in testing for a while, and today, Twitter has finally launched its new ‘Notes’ option on selected user profiles, which provides a simple, integrated way to attach longer text elements to your tweets.

As you can see in this example, the Notes UI is fairly basic, with all the regular elements of a blog post composer, including the capacity to include header images, to insert images and links within the text, and a streamlined option to add in tweets.

Once published, Notes will appear as a Twitter card, linking users through to the full post – here’s an example shared by Matt Navarra:

Tap through and you’re taken to the full text:

Twitter Notes beta

Note titles are limited to 100 characters, and the body of a Note can be up to 2,500 words, giving you a heap more room for your longer-form content in the app.

And unlike tweets, Note writers will be able to edit their notes after they’ve been published, with an ‘Edited’ label added to the top of the Note.

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Which seems so simple – an ‘edited’ label. Imagine that on actual tweets.

Finally, notes will also have unique URLs which people can navigate to from outside of the Twitter platform, ‘whether or not they are logged in to Twitter, and even if they do not have a Twitter account’. That will facilitate broader sharing activity, and could make it a more valuable long-form option.

Potentially.

Twitter’s been trying to integrate its own blogging-type platform for years, in order to cater to users who end up tweeting either long tweet threads or adding screenshots of text to their tweets.

Indeed, back in 2016, when then Twitter CEO Jack Dorsey explained that that company was looking at potential options to enable longer posts within tweets (which eventually resulted in the expansion of tweet length to 280 characters) he used a screenshot of text to communicate his logic.

Adding its native Threads option provided additional capacity on this front, while Twitter also purchased newsletter platform Revue last year, which it now prompts users to try out if they’re looking to post longer text updates.

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Notes will expand upon the same – but it remains to be seen whether users really want, or need to post longer form content of this type direct to Twitter itself, or whether they’re better off re-directing users to their own websites and WordPress blogs, where they can gather visitor data, serve ads and more, within an element that they control.

I mean, clearly there is some need for longer content options on Twitter, at times – but will writers really want to be publishing direct to Twitter, given most have likely already established their audiences via other tools?

Apple’s ATT update has also prompted more people to consider first-party data, and the value of building direct connection, independent of social platforms and digital providers, and in this sense, Twitter Notes does seem a little outdated or ill-timed.

But still, it could provide new promotional opportunities – and it’ll also be interesting to see if Twitter users themselves are keen to read longer form, native tweet blog posts, which will be the real story in the end.

Right now, however, Twitter says that Notes won’t see an algorithmic boost, and won’t get any sort of priority over regular tweets. So the value doesn’t seem to be huge, but hopefully, Twitter will share usage data soon.

Twitter’s Notes option will be made available to a selected group of writers, as chosen by Twitter, to begin with.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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