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Twitter Launches Paid Weather News Service as it Moves into Subscription Content

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Twitter is launching its first official paid newsletter service this week with a new weather news offering called ‘Tomorrow‘, which will provide up to date weather information and insights for a monthly fee.

Tomorrow logo

Incorporating Twitter’s recently acquired Revue newsletter tools, as well as the platform’s growing range of creator monetization options, like ticketed Spaces, Tomorrow will provide weather information for specific regions, catering to a common usage of the platform, in keeping up to date with the latest events. 

The project will be lead by meteorologist Eric Holthaus, who will work with a collective of climate experts to offer local weather insights, starting with a small group of US states. 

Som förklarat av Holthaus:

“We’ll be doing local newsletters, drop-in audio chats during times of scary weather, original journalism focused on climate justice, and a paid service that will let people ask unlimited questions. It’s a revolutionary weather service for a revolutionary moment in history.”

The project will start with insights for 16 states, but Holthaus plans to expand his team over time to cover more regions, before eventually branching into other nations where Twitter usage is high, many of which don’t provide access to in-depth weather resources of this type.

At launch, Tomorrow will cost members $10 per month, which, as per the Tomorrow website, will give subscribers:

  • Ability to ask our team of meteorologists unlimited weather and climate questions with a guaranteed response
  • A members-only weekly newsletter, with uncut interviews
  • Early access to podcast episodes and original longform journalism
  • Discounts on Tomorrow merch and other members-only perks
  • 1% of all member revenue will used to support Environmental Justice organizations. The more members we have, the bigger the impact

It’s an interesting first-up project for the Twitter/Revue partnership, which Twitter also notes focuses on establishing a writer ‘collective’ for monetization, which is an element that it’s keen to explore further in other niches. That essentially turns a project like Tomorrow into a more traditional publishing model, with a main banner brand, then various journalists and experts signing on to collectively create a more comprehensive offering, and sharing the revenue amongst the group, as opposed to each writer going the solo newsletter route.

Revue has worked with various collectives of this type, and is working to establish more publication groups to build out better subsctiption offerings, which could provide a more sustainable funding model for original journalism via direct funding. 

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As such, it’ll be interesting to see how Tomorrow is received, and whether the integration with Twitter can facilitate a broader reaching, more profitable model for indepdendent journalism. 

Essentially, it’s an alternative take on the regular media business model, but on a smaller, more direct scale, and without establishing a reliance on ads. Whether that can sustain more niche offerings like this is the key question, and also, what then happens when they reach a certain scale.

Some interesting questions, and the experiment could showcase a new pathway for creators on the platform.   

Socialmediatoday.com

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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within the apps that people are already comfortable with for their direct interactions. In fact, 64% of people now say they would prefer to message rather than call a business.

With this in mind, Meta recently partnered with de Boston Consulting Group on a survey of more than 6,500 respondents across the APAC region, in order to glean more insight into how APAC users are looking to use messaging for brand queries, and how businesses can better align with these shifts.

The 29-page report, which you can download här, includes a range of valuable insights into the importance, and value, of messaging interactions. Here’s a look at some of the key notes:

First off, the report looks at the growing adoption of business messaging, and how that’s changed throughout the pandemic.

The global lockdowns led to a significant boost in eCommerce activity, and as such, it’s little surprise to see the reliance on business messaging rise in recent years. But that’s also a key trend of note for brands – as more consumers conduct more of their interactions via messaging, and other online means, that, in turn, increases their expectation of the same options from other businesses.

The report also provides a somewhat surprising look at how often people are messaging with brands:

Meta messaging report

That’s a lot of activity, which seems more impactful than the raw numbers, in terms of messaging volume. A lot of consumers are interacting with brands every other day, so it’s not just that they’re using this as a supplementary connection channel, it’s fast becoming an essential connector for businesses.

The report also looks at the different ways in which brands can use messaging within their process:

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Meta messaging report
Meta messaging report

As well as the key pain points for consumers when messaging with brands:

Meta messaging report

There are some interesting insights here, worth factoring into your planning. Really, if you’re not offering direct messaging as a connective option, or optimizing for it, you’re likely missing out. And while this data is APAC specific, most of these trends would likely hold in other regions as well, which could give you some food for thought for your planning, particularly as we head into the holiday sales push.

You can download Meta’s full ‘Business Messaging: The Quiet Channel Revolution across Tech’ report här.

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