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Twitter Launches Updated, Simplified Privacy Policy, and New Game to Highlight Protection Options

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As it wades through the likely final stages before Elon Musk takes over at the helm of the app, Twitter is rolling out a range of updates to ensure that its projects are all tied up ahead of the company’s next stage – whatever that may be.

Today, Twitter has launched an updated privacy policy, and a redesigned privacy site, which also includes a new, interactive game designed to help users better understand their privacy and data options in the app.

As explained by Twitter:

It shouldn’t take a law degree to understand privacy policies, so we’ve rewritten ours to try and make it useful – emphasizing clear language and moving away from legal jargon. Beginning today, you can see the updates to our privacy policy and terms of service in the app via settings and on our redesigned privacy policy site.”

As you can see in the example above, the new Twitter privacy policy site includes simpler language, and more specific pointers to relevant sections of its policies to help users understand all the key elements.

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Twitter says that it’s rewritten its policies ‘with less legalese’, while it’s also split the policy display into three primary sections to make it easier to find the right info. Those sections are: data collection, data use, and data sharing. 

In addition, you can also download a PDF of the full privacy policy with a tap of a button from the main page.

But the most interesting new element here is its ‘Twitter Data Dash’ privacy education game, which is designed to take you through Twitter’s various policy elements via a fun, engaging 2D side-scrolling game.

Twitter Data Dash game

And it sort of works. It’s kind of like a bad version of Super Mario, and the privacy pointers and insights aren’t really upfront or present enough to be a major element. But then again, Twitter deserves credit for trying something new here, and maybe youngsters will have more patience and interest in the game (I gave up pretty quick), which could help them better understand their privacy options.

Twitter Data Dash game

Though Twitter’s age minimum is 13, so I don’t know how much use it will really see.

In any event, Twitter’s trying to make a very stale subject more engaging, in order to improve digital literacy, and ensure more of its users understand their privacy and protection options, which is a positive step, whether it catches on or not.

I don’t know that any of these changes will be truly effective in getting more users to be more aware of these elements – as most people just want to log on and check out the latest updates. But if you do go looking for such info, the new format could be of benefit to a broader cross-section of users, which could make this a valuable update across the board.

You can check out Twitter’s updated privacy policy here.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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