Connect with us

SOCIAL

Twitter Looks to New Crypto and NFT Projects with the Expansion of its Twitter Crypto Team

Published

on

twitter looks to new crypto and nft projects with the expansion of its twitter crypto team

Twitter has announced the hiring of a new Crypto Engineering Lead as it explores more ways to incorporate cryptocurrency and blockchain technology in various ways throughout the app.

Twitter has appointed crypto veteran Tess Rinearson in the newly created role. Rinearson has been working in cryptocurrency since 2015, most recently with the Interchain Foundation, and at Chain.com before that.

Rinearson will work closely with Twitter Product Manager Esther Crawford to help develop a range of new features, including expanded payment options and NFT display tools, as well as its broader Bluesky decentralization protocol project.

As explained by Twitter:

“Blockchain and crypto are unlocking new possibilities that align with many of our big product bets, including creator monetization and new forms of self-expression. It’s time for Twitter to explore that technology in earnest, and Tess has the experience to lead that charge.”

Advertisement

Twitter has already initiated several crypto projects, including payments for Ticketed Spaces, crypto transfers for on-profile tips, and NFT display options linked back to the ownership ledger.

There’s still a way to go before any of these are fully realized, and Rinearson will bring considerable expertise into the Twitter eco-system to help take these options to the next stage.  

It’s difficult to know how significant a role cryptocurrency will play in the next stage of the internet.

Many see crypto and blockchain technology each playing a fundamental part in the development of Web 3.0, and becoming key components of a more open, collaborative online experience that will facilitate broader opportunity for all in the coming next phase.

But for others, crypto and NFTs merely represent small scale fads, both marred by scams and profiteering, which are destined to be severely limited in terms of broad-scale adoption and ongoing value proposition.

There are opportunities within each, including wider exposure for digital art and artists, and new capacity to monetize their work, while cryptocurrency systems could also facilitate alternative banking processes, and fee-free international transactions, which could have a big impact for developing regions in particular.

Advertisement

A lot of nuance gets lost in the hype, with trend riders latching onto the latest hashtags and ticker codes, and following Elon Musk, Jack Dorsey and Gary Vee into the bright new world of shiny objects, with the lure of getting rich quick. But the majority are going to lose out. NFTs don’t offer significant long-term value, and are not, as some providers claim, ‘built for the metaverse’ – which, it’s worth noting, doesn’t currently exist in any form that would support such either way.

The NFT market is also being flooded with lower and lower quality digital images, most of which people are not buying the full re-use and ownership rights to anyway, and eventually, the value proposition of such will reduce as supply and demand crash, and clarity is left in their place.

Crypto offers more potential, but seemingly not in the ways that many are looking to use it. Still, if Twitter’s able to crack the code, and build effective crypto payments into its systems, that could prove to be a valuable addition – while Twitter can also capitalize on the NFT wave as it stands to help improve utility for more users, and maybe provide a more direct avenue for digital art ownership and re-use.

That might also leave Twitter playing the role of copyright police as to who can and can’t use certain NFTs on their profiles, but maybe simply having direct connection back to the blockchain ownership data will be enough to dissuade unauthorized use, and provide a more stable framework to enable digital artists to better monetize their work.

This could also help – according to a new finding by app researcher Alessandro Paluzzi, Twitter is also considering making NFT profile images a different shape, which would mean that unauthorized NFTs would stand out if/when used as a profile image.

Twitter NFT display

That’s could a smart way to align with the NFT trend, and add something extra to the Twitter experience. Will that rule out use by those who don’t own the original NFT? Probably not, but this is the type of that Twitter’s now working on as it works to align with these rising elements.

Will they keep rising, and become a more significant part of Twitter more broadly? We’ll soon find out, with Twitter looking to ramp up its crypto and blockchain projects via these projects.

Advertisement

Socialmediatoday.com

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS