Ta kontakt med oss


Twitter Officially Launches New ‘Quote Tweets’ Count on Main Tweet Display


After it was spotted in testing last week, Twitter has now officially rolled out its new, separate count listing for ‘Quote Tweets’ on the main tweet display.

As we reported last week, back in May, Twitter lanseras a new, separate listing of ‘Retweets’ and ‘Retweets with Comment’ within the tweet detail, in order to provide more transparency on engagement. Shortly after that, Twitter then changed the wording of the main ‘Retweets’ listing to the more inclusive ‘Retweets and comments’, making it easier for users to understand what this count incorporated.

But that still meant that Retweets ad Quote Tweets were included in a single count on the main display, which is still a little unclear at first glance. More recent tests have seen Twitter trying out ‘Quotes’ and ‘Quote Tweets’ as separate listing titles alongside the ‘Retweets’ count. ‘Quotes’ seemed to be a better fit for the top level display, as it took up less room, but it could also have been confusing as to what it actually means. Does that mean quotes within the tweet? People who’ve quoted it?

It may seem like a pedantic distinction to make, but Twitter has been working to make its platform easier to understand over the last few years after various feedback reports suggested that tweeting was, for some, difficult to get a handle on. That, potentially, had stopped some people from signing up for an account – and when you consider it from this perspective, small changes like these do matter, even if, in a functional sense, they don’t have any major impact.

Now, Twitter has settled on ‘Quote Tweets’, which it must feel is easy enough to understand. That’ll make it easier to view full tweet response activity at a glance, which could help to provide more context – and a whole new tweet ratio consideration for related comments.

It’s worth noting, too, that with Twitter recently launching its new reply control feature, if a user restricts who can reply, quote tweets could be the only way for most to respond. Now, they’ll be listed on the tweet display, which may also provide a level of accountability. 

It’s not a major change, but it is a relevant one, and it will make it easier to see how people are reacting to each tweet, which could even spark more, similar engagement.



Twitter utökar innehållsrekommendationer, visar användare fler tweets från profiler de inte följer


Twitter Expands Content Recommendations, Showing Users More Tweets from Profiles They Don’t Follow

Suddenly seeing a heap more random accounts appear in your Twitter feed?

This is why – today, Twitter ramped up its tweet recommendations for a heap more users.

So you’re going to see more tweets in your feed based on things like:

  • Interests based on tweet activity
  • Topics you follow
  • Tweets you’ve engaged with
  • Tweets people in your network like
  • People followed by people you follow

There’s a heap of expanded exposure potential here, and Twitter, in an effort to juice engagement, is looking to keep people in the app for as long as possible, which, ideally, these recommendations will facilitate.

It’s similar to how Facebook and Instagram are now showing you more AI-based content recommendations, which stems from TikTok, and its focus on highlighting the most relevant content to each user, which is not directly tied to your own social graph.

There was a time when your social graph was the defining factor, which gave Facebook a huge advantage, but now, there’s been a bigger shift towards entertainment over social interaction, which expands the potential to show each user more interesting content, from a much broader range of sources.

Conceptually it makes sense, but it’s largely reliant on the platform algorithms being actually good at showing you the best content, based on your interests. TikTok is very good at this, hooking into your expressed likes and dislikes based on your viewing history.

Twitter, however, not so much.

In my experience, Twitter’s recommended topics are always pretty far off, and even within those topics, the tweets it highlights tend to also be off-topic, uninteresting, and even just weird a lot of the time.

Right now, Twitter seems convinced that I’m interested in ‘AirBnB’, ‘skönhet Influencers’ and ‘Blink 182’. I’m not interested in any of these things, which I’ve tried to tell Twitter’s algorithms by selecting the ‘Not interested in this topic’ option – yet every time I re-open the app, they’re on my Explore page once again.

It could be worse – last month it was showing me ‘Peanuts’ comics, so I had Charlie Brown’s massive head staring back at me every time I tapped over to the Explore tab.

Again, I’ve directly told Twitter that I’m not interested, but it keeps showing them to me, while today, after this new announcement, this is what my feed currently looks like:

And they just keep coming – every time I scroll back to the top, another 20 tweets are in my feed, with 80% being recommendations.

Look, this is probably a short-term push, and maybe it helps people discover new users to follow, and helps Twitter boost engagement. But again, if you’re seeing a heap more recommendations, this is why.

Hopefully, the feedback will help Twitter refine its topic and content streams.  


Fortsätt läsa

Prenumerera på vårt nyhetsbrev
Vi lovar att inte spamma dig. Avsluta prenumerationen när som helst.
Ogiltig e-postadress