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Twitter Outlines Key Dates of Note in May to Assist With Strategic Planning


Okay, events calendars may not look as impressive or full as they once did, but there are still plenty of seasonal celebrations and dates of note to keep in mind, which could help to improve your social media promotions, while also providing a level of inspiration and/or distraction for your audience amid the COVID-19 lockdowns.

Twitter has this week published its latest overview of the month ahead, including a lista of all the key dates of note.

Twitter events calendar May 2020

As you can see, there’s still a range of worth events in May to keep in mind.

Specifically, Twitter har highlighted:

  • Cinco de Mayo (May 5th) – “Cinco de Mayo usually means good food, so look for ways to inspire your audience to try something new at home or in the kitchen.”
  • Mother’s Day (May 10th) – “Over the last several years, hundreds of millions of impressions on Twitter have been generated in relation to Mother’s Day.”
  • Memorial Day (May 25th) – “Given the unique times we live in, audiences will be itching for fun ideas to share with their families indoors. For example, brands can share a helpful article or an in-depth guide to help audiences discover new recipes, party ideas, or games to play with their loved ones online.”
  • National Wine Day (May 25th) – “Use this opportunity to show your brand’s fun and spontaneous side by asking questions, making a toast, saying cheers, or recommending top wines to try.”

Despite the limitations fo the current situation, there are still various ways in which we can connect around key dates and celebrate, even if we can’t all do so together, while there’s also a range of options to consider for tie-in campaigns and promotions.

And as noted, that may actually be even more important right now, in order to give your audience something different, outside of the Groundhog Day feel of home quarantine.

A distraction could be very welcome, even for just a moment of respite.

You can read more tips from Twitter här, or download Twitter’s full 2020 calendar for reference at den här länken 



Parler meddelar att det har avslutat sitt förvärvsavtal med Kanye West


Kanye West is Buying Conservative Social Media Platform Parler to Voice His Unfiltered Opinions

Kanye West will not follow in Elon Musk’s footsteps and buy his own social media platform, with Parler confirming today that it has ended negotiations with West on a possible sale of the app.

The reasoning behind the decision is not clear, but West has continued to share his controversial opinions in various media opportunities of late, which has resulted in him losing a range of sponsor and partnership deals, and has decimated his net worth.

Axios has rapporterad that West’s financial situation, as a result of these impacts, has played at least some role in the dissolution of the Parler deal.

West originally announced his intention to acquire Parler back in October, saying at the time that he needed to buy his own platform in order to share his unfiltered opinions with the world.

"People had talked about it and mentioned this idea for years, but enough was enough.”

In the weeks leading up to that announcement, West had been suspended from both Instagram and Twitter efter deliberately pushing his limits on both by sharing offensive, anti-Semitic remarks. That then led West to Parler, and with Elon Musk moving to take over at Twitter, West saw an opportunity to also play a part in what he saw as a broader shift towards allowing more free and open speech.

But now, West is moving on – though he will continue with his 2024 Presidential run, apparently.

West has also seemingly pinned his hopes on Musk for a future reformation of social media moderation rules.

At least, I think that’s what this means.

The announcement leaves Parler in a less than certain predicament, as it continues its efforts to develop a more sustainable business model in order to maintain operation as a free speech platform.

In the wake of the Capitol Riots, Parler was almost killed off entirely when both Apple and Google removed the app from their respective stores due its lax moderation policies, which they said had allowed too many posts that encouraged violence and crime. Amazon then also refused to host Parler on its web-hosting service due to repeated violations of its rules.

Parler was eventually able to save itself by rolling out additional moderation rules, in alignment with the requirements of each platform, which subsequently caused a level of angst among its core user base. Parler has since been found to be censoring certain posts, and removing certain users, which has prompted further criticism of the app, and with Elon taking over at Twitter, and promising a more open approach to what can be shared via tweet, it seems like Parler’s days could indeed be numbered, especially if Musk is able to implement a significant change in Twitter’s approach.

Which will also be challenging. Just as Parler had to change its moderation approach in line with app store policies, Twitter will also have to maintain its processes on the same, which could impede Musk’s push to enable more free and open speech in the app.

Elon’s looking to challenge this, but again, there will always be a level of moderation required, which will likely always exceed what free speech advocates would prefer, given evolving rules in Europe and other regions.

And for Kanye, it seems like his ambitions for owning his own social platform are now shelved, at least for the time being.


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