After two years of being stuck at home, people are keen to get out into the world once again, which means that regular entertainment options are back in vogue, with movies, in particular, seeing a resurgence in interest, according to the latest Twitter insights.
Som förklarat av Twitter:
"This year, movies have been increasingly crushing the entertainment conversation as fans continue to return to the cinema and come together for major moments. People are rushing to Twitter to dish about their favorite films, growing franchises, and new releases.”
Of course, it helps that the hugely popular Marvel superhero films continue to be churned out in quick succession. But with other releases like Avatar 2, Jurassic World Dominion, Buzz Lightyear, Minions 2, and a heap more, the movie chatter is likely set to ramp up significantly throughout the second half of the year.
That offers a range of campaign tie-in options and potential. And if you’re looking for a way to tap in, these new insights from Twitter will help, providing a broader overview of the current trends among cinema-going tweeters in the app.
You can check out Twitter’s full report här.
Op-Ed: ‘Armed rebellion’ and ‘civil war’ calls get massively unimpressed response on Twitter
Local law enforcement officers are seen in front of the home of former President Donald Trump at Mar-A-Lago in Palm Beach, Florida on August 9, 2022 – Copyright AFP/File Aleksey Filippov
Social media does turn out to be good for something, after all. Much raging online about Trump’s Mar-A-Lago raid isn’t going over. Maybe the endless tantrums are getting a bit stale. A virtual tide of Twitter responses isn’t buying it on any level.
One Tweet pointed out Trump said “they raided my home” before it was actually raided. Trump lawyers, meanwhile, said he wasn’t notified…? Generally speaking, warrants are not carried out on an RSVP basis. You don’t ask the crack house when would be a good time to call, for example.
You may (or may not) also be interested to know that “Trump civil war” is now an auto search cue. The headlines for that search on Google News are really something else. The unimpressed response isn’t getting any coverage, hence this article. The picture is very different.
The adult news sticks to the point – Violation of the Espionage Act, Presidential Records Act; you know, law. Much of this media, understandably, focuses on “what next?”.
“Other” news is all about QAnon-like conspiracies. (If you’ve got no facts, fiction is your only real option.) Trump’s playing along with it as usual. Trump is seen doing a Mussolini salute, an actual Fascist fist, in various styles on multiple occasions. It looks more like a trained move. He wasn’t doing that previously, and he’s not good at it. Presumably, it means “defiance”, but it looks awkward and rehearsed.
Of course, the image has a role in anything to do with Trump. Trump is pumping the pity buttons in public. The GOP and MAGA are pushing the extreme rhetoric. As a marketing exercise, it’s selling sand to people living in deserts. The problem is that it doesn’t sell to anyone else.
These thunderous noises also don’t quite gel with the fact that Trump lawyers, who requested documents regarding the warrant, haven’t yet agreed to make them public. As mixed messages go, it’s about what you’d expect from anything associated with Trump. Is there a problem with making them public? Could be.
Rebellion against what?
There’s a bit of a practical issue with “Trump civil war”, too. Any such thing would be total coast-to-coast carnage. Sandy Hooks and Uvaldes all round, no doubt. Does America, already so happily living among the gangs and mass shootings, really want a civil war?
You’ll need to answer that question. …Because over half the country didn’t vote for that and they might get really ticked off about it.
The opinions expressed in this Op-Ed are those of the author. They do not purport to reflect the opinions or views of the Digital Journal or its members.
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