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Twitter Releases Events Calendar for November to Assist with Strategic Planning

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While 2020 hasn’t played out as anybody would have planned, or hoped for, there are still various opportunities for seasonal and event tie-ins that can help boost your promotions, especially coming into the last two months of the year.

And while Twitter’s monthly event calendars are looking a little less full as a result of COVID-19, they are still worth noting, as they could highlight potential tie-ins for your promotions that you hadn’t considered, or simply serve as a reminder as to how close certain dates and events are getting.

This month, we’ve got Black Friday, Cyber Monday and Diwali to consider, along with World Kindness Day, which could be a bigger point of focus in 2020.

Here’s Twitter’s revised November events calendar to keep you on track.

Twitter events calendar - November 2020

The updated calendar – revised from the original version Twitter published last December – has been published on Twitter’s 2020 Christmas Hub, which also includes a range of other tips and resources to help businesses plan out their campaigns heading into the end of the year. The hub includes downloadable guides, länkar to relevant courses and webinars around Twitter ads – worth a look for those seeking to maximize their Q4 push.

And also worth noting, while the election is the key focus right now, Christmas is only 50 days away.

Now’s the time to get the final elements of your campaigns in place.

Socialmediatoday.com

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WhatsApp lanserar "samtalslänkar" för att bättre underlätta gruppljud- och videochatt

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL länkar for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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"Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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