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Twitter Rolls Out Larger Image Display in Timelines to All Users on Android and iOS

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After testing it out over the last couple of months, Twitter is now rolling out its new tweet image display format, which will mean that full-sized previews of attached tweet images are now shown within user timelines, as opposed to the current cropping down to fit your picture into a specific tweet image frame. 

Twitter image update

You can see the current display on the left, versus the new format on the right. Rather than being cropped to within an inch of their life, making it difficult to see what the image actually is in many cases, Twitter will now show full-sized pictures in the timeline, which will change the way tweets are displayed – and will likely have a few implications from a digital marketing perspective.

The main change in approach relates to the larger tweet display for tweets with images, which equals more screen real estate, and more room to share your message. That could mean that attaching images will improve user response to your brand message, as it will be larger, and will stand out more in-stream – so you may want to experiment with images a little more in your Twitter process as a result of this update.

It also means that you no longer need to try and calculate exactly the right dimensions to ensure that users can see your attached image in the timeline.

Though there are some provisos to this – as explained by Twitter:

Within those parameters, you’re good to go – so you will still need to ensure your Twitter images meet these requirements. But you won’t have to upload different versions till you get just the right one that displays as you want in the feed.

And there is one other implication, as noted by Conviva’s Nick Cicero:

This is an interesting, and valid consideration to keep in mind. If users no longer have to click on your tweets to expand your attached images, that will also likely result in a decline in engagement with your tweets. So if you regularly post images, and your numbers take a dip, this could be the reason why. Worth noting in your process.

It is also worth noting that this only applies to single-image tweets. Tweets with multiple images will still be displayed in the older format – so if you want to keep using the ol’ ‘open for a surprise’ tweet engagement trick, you still can, just with multiple images instead.

It seems like a good addition, which will make your Twitter feed a more visually interesting space. Though it could take some getting used to – and again, for brands, it could mean that tweets with images generate a lot more user interest, due to the variable size and display.

Which could also, eventually, make this an annoying update. If brands work out that using the max image size is the best way to dominate space, that could render popular hashtags streams virtually unfollowable, as trendjacking reaches new (visual) heights – though Twitter is also working on curated topics to help improve this experience.

Still, it’s an interesting update, which is sure to have implications to come.

Time to start experimenting with your tweets.

The new display update is now live in the latest version of the app. 

Socialmediatoday.com

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts överstiger 50 miljarder dagliga visningar, Meta's Reels dubbelspelningar 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

Både YouTube Shorts och Meta's Reels görs
framsteg inom den intensivt konkurrensutsatta videoshortssektorn.  

Under Alphabets resultatsamtal för fjärde kvartalet på torsdagen rapporterade VD Sundar Pichai att YouTube Shorts har passerat 50 miljarder
dagliga vyer. Det är en ökning från de 30 miljarder som rapporterades under första kvartalet 2022.

Det är dock fortfarande …



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Podcastmarknadsföringsstatistik för företag [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcaster har blivit ett alltmer populärt innehållsformat och tillhandahåller aktuellt material på begäran som täcker praktiskt taget alla ämnen du kan tänka dig.

I själva verket, enligt uppskattningar, över 130 miljoner människor kommer att lyssna på poddsändningar varje månad i USA i år, vilket också kan ge betydande möjligheter för marknadsförare att ta del av denna fångna publik och nå dem med relevanta annonser och erbjudanden.

Om du funderar på att satsa på poddsändning eller reklam för poddsändningar kommer detta att hjälpa. Teamet från Spiralytik har sammanställt en samling statistik och anteckningar om podcastkonsumtion, som kan hjälpa dig att tänka kring formatet.

Kolla in hela infografik Nedan.

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