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Twitter Rolls Out Spaces Analytics to All Hosts and Co-Hosts

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Twitter Rolls Out Spaces Analytics to All Hosts and Co-Hosts

After first testing them with selected creators over the last month, Twitter has now announced that all Spaces hosts and co-hosts can access full Spaces analytics.

As you can see in this example, the new Spaces analytics tools include data on the number of people that tuned-in to your broadcast, the total speakers in each session, replay counts, duration and more.

The improved data insights could be a big help in incorporating Spaces into your broader tweet strategy, with more info to go on when planning out your audio content, and seeing whether it shifts the needle in terms of reach, community building, engagement, etc.

It’s still hard to say how beneficial Spaces might be. The Clubhouse-led audio social trend has largely died down now, and I don’t personally feel like Twitter has advanced Spaces or Spaces discovery to the point where it’s a major component of the platform, or a big consideration in Twitter strategies.

But some brands and people would be generating good results from Spaces broadcasts, and if you’re able to maximize engagement with the format – maybe as a supplement to a monthly Twitter chat, or a regular Q and A, or to provide insight into your business process – then there could be potential here. Additional data on exactly how valuable that potential is will definitely help in this process.

Twitter’s also added replay stats for recorded Spaces as well as monetization tracking for ticketed Spaces.

On another front, Twitter’s also looking to help Spaces hosts maximize their engagement as a result of their audio efforts.

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That could provide another lure for potential broadcasters – or at the least, it could help users glean more value from Spaces sessions, as part of their broader Twitter engagement efforts.

What the future holds for Spaces, and Twitter more broadly, is unclear, and it wouldn’t be an entire surprise to see incoming Twitter owner Elon Musk scrap the format entirely as part of his looming cost-cutting measures.

It does feel like Spaces adds a level of value, but then again, looking through the Spaces tab, there are not a lot of people tuning in to each session, and it does seem to be losing priority amid the platform’s other updates and features.

But maybe, there is a fit there, and there could even be more potential, if Twitter can get its topic matching right, and highlight the most relevant Spaces to each user as their in progress.

Twitter’s never been great at this aspect (see also: live-streaming), but maybe, as things change at the app, Spaces too will see new life.

Till then, you have new analytics to experiment with, and glean more insight into your Spaces performance.

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Facebook use plunges among US teens: survey

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Facebook use plunges among US teens: survey

Social media apps. — © AFP

US teens have left Facebook in droves over the past seven years, preferring to spend time at video-sharing venues YouTube and TikTok, according to a Pew Research Center survey data out Wednesday.

TikTok has “emerged as a top social media platform for US teens” while Google-run YouTube “stands out as the most common platform used by teens,” the report’s authors wrote.

Pew’s data comes as Facebook-owner Meta is in a battle with TikTok for social media primacy, trying to keep the maximum number of users as part of its multi-billion dollar ad-driven business.

The report said some 95 percent of the teens surveyed said they use YouTube, compared with 67 percent saying they are TikTok users.

Just 32 percent of teens surveyed said they log on to Facebook — a big drop from the 71 percent who reported being users during a similar survey some seven years ago.

Once the place to be online, Facebook has become seen as a venue for older folks with young drawn to social networks where people express themselves with pictures and video snippets.

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About 62 percent of the teens said they use Instagram, owned by Facebook-parent Meta, while 59 percent said they used Snapchat, researchers stated.

“A quarter of teens who use Snapchat or TikTok say they use these apps almost constantly, and a fifth of teen YouTube users say the same,” the report said.

In a bit of good news for Meta’s business, its photo and video sharing service Instagram was more popular with US teens than it was in the 2014-2015 survey.

Meanwhile, less than a quarter of the teens surveyed said they ever use Twitter, the report said.

The study also confirmed what casual observers may have suspected, 95 percent of US teens say they have smartphones, while nearly as many of them have desktop or laptop computers.

And the share of teens who say they are online almost constantly has nearly doubled to 46 percent when compared to survey results from seven years ago, researchers noted.

The report was based on a survey of 1,316 US teens, ranging in age from 13 years old to 17 years old, conducted from mid-April to early May of this year, according to Pew.

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