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Twitter Shares the Top Tweets and Trends of 2021

Published

2 years ago

December 9, 2021

twitter shares the top tweets and trends of 2021

Twitter has shared an overview of the top tweets and trends of 2021, including the most like tweets, the most retweeted comments, the most discussed TV shows and movies and more.

And all in all, it’s a fairly good summary of the state of the world in 2021 – to start, the most-liked tweets underline the dominance of US politics. And also BTS.

That ‘Hello literally everyone’ tweet was posted during the great Facebook outage of October 2021, in which the online world freaked out for about 6 hours after an erroneous configuration change an Menlo Park. We made it through, though only barely.

The most retweeted tweet of the year also came from BTS, with this message in support of racial tolerance and equality.

Asian communities were unfairly targeted in the wake of the COVID-19 outbreak, and many took to Twitter to share their support, and add their voice to calls for such division to cease.

The most tweeted about movies of the year list includes some classics:

Black Panther
Godzilla vs Kong
Zack Snyder’s Justice League
The Suicide Squad (2021)
Spider-Man: No Way Home
Space Jam: A New Legacy
Black Widow
Dune (2021)
Mortal Kombat (2021)
Shrek

Shrek still remains a highly memed, highly discussed, and beloved movie franchise, while Black Panther has also become a memorial film, of sorts, for actor Chadwick Boseman, who passed away in August last year.

The most tweeted about TV shows overall had a distinctly international flavor:

“The most Tweeted TV shows included reality TV competition favorites Big Brother Brasil and A Fazenda 13, while K-drama Squid Game changed how we’ll view children’s games forever, taking the third spot for most discussed TV show worldwide. Escapism was another big theme from TV this year, creating a movement which manifested through meme creations, costume wearing, and more.

In terms of US shows, specifically, the listing was:

Squid Game
WandaVision
Sesame Street
Saturday Night Live
Game of Thrones
Jeopardy!
Grey’s Anatomy
The Simpsons
Loki
The Walking Dead

Game of Thrones – still a thorn in fans’ sides even years after the finale, though there is, of course, the new Game of Thrones shows coming out in the near future. Which will no doubt be perfect, true to the book renditions that will leave all fans happy.

Twitter has also shared insights into the most discussed sports teams and events, as well as the most used emojis:

That makes sense, with the crying and the laughing in the top two. For reference, those were also the most used tweets in 2020, and 2019 as well, though the order was the other way around, with the laughing while crying emoji being the most used overall.

It feels like a year where movie and TV discussion has been more prominent, because most of us have been stuck indoors more often, and in that respect, the overall snapshot provides an interesting perspective on what’s resonating with audiences right now.

The listing also underlines the expanded usage of Twitter around the world, with more international trends creeping into the overall lists, which means that more expansive – and ideally inclusive – conversation is emerging, exposing people to different cultures and content via the app.

You can check out Twitter’s full 2021 trends list here.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.