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Twitter sticks with ambitious targets despite earnings miss

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Twitter releases mixed results, but stays with ambitious goals

Twitter releases mixed results, but stays with ambitious goals – Copyright AFP/File SAUL LOEB

Twitter on Thursday reported that revenue and its user base grew less than expected, but the platform stuck with ambitious growth targets for the coming years.

The platform has a fraction of the daily users — an average of 217 million at the end of 2021 — that flock to giants like Facebook, but has aimed to significantly boost growth and revenue.

For the full year 2021, the group’s revenue came in at $5.08 billion and was $1.57 billion in the quarter, slightly below analyst expectations. 

Thursday’s earnings release showed that Twitter was about one million under analysts’ expectations for users at the end of 2021, but still increased by about six million from the previous quarter.

In the report, the company said it was still aiming for 315 million daily users by the end of 2023, and at least $7.5 billion in income that year.

“Our strong 2021 performance positions us to improve execution and deliver on our 2023 goals,” said CEO Parag Agrawal, who took over from founder Jack Dorsey last year.

Analysts were a bit more measured in their view of the company’s goals.

“It’s going to be tough, but not totally impossible,” wrote Market Intelligence analyst Jasmine Enberg, referring to the 315 million target.

Twitter “will need to add over 12 million each quarter over the next two years to reach 315 million,” Enberg noted. 

“With Agrawal in charge, we can expect more product changes and innovation at an even faster pace than we’ve seen over the past two years,” she added.

Advertising revenue, Twitter’s main source of revenue, grew 37 percent for the year and 27 percent for the quarter, but was also below predictions. 

The company’s quarterly net profit was $182 million. 

Twitter’s board of directors also approved a new share buyback program for $4 billion, replacing the previous $2 billion program initiated in 2020 and completed to the tune of $1.2 billion. 

Wall Street reacted positively to this latest announcement, with shares up just over one percent to around $38 at 1515 GMT. 


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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts överstiger 50 miljarder dagliga visningar, Meta's Reels dubbelspelningar 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

Både YouTube Shorts och Meta's Reels görs
framsteg inom den intensivt konkurrensutsatta videoshortssektorn.  

Under Alphabets resultatsamtal för fjärde kvartalet på torsdagen rapporterade VD Sundar Pichai att YouTube Shorts har passerat 50 miljarder
dagliga vyer. Det är en ökning från de 30 miljarder som rapporterades under första kvartalet 2022.

Det är dock fortfarande …



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Podcastmarknadsföringsstatistik för företag [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcaster har blivit ett alltmer populärt innehållsformat och tillhandahåller aktuellt material på begäran som täcker praktiskt taget alla ämnen du kan tänka dig.

I själva verket, enligt uppskattningar, över 130 miljoner människor kommer att lyssna på poddsändningar varje månad i USA i år, vilket också kan ge betydande möjligheter för marknadsförare att ta del av denna fångna publik och nå dem med relevanta annonser och erbjudanden.

Om du funderar på att satsa på poddsändning eller reklam för poddsändningar kommer detta att hjälpa. Teamet från Spiralytik har sammanställt en samling statistik och anteckningar om podcastkonsumtion, som kan hjälpa dig att tänka kring formatet.

Kolla in hela infografik Nedan.

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