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AMAZON

Twitter trycker på AWS för sin senaste intåg i det offentliga molnet

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Twitter has a lot going on, and it’s not always easy to manage that kind of scale on your own. Today, Amazon announced that Twitter has signed a multi-year agreement with AWS to run its real-time timelines. It’s a major win for Amazon’s cloud arm.

While the companies have worked together in some capacity for over a decade, this marks the first time that Twitter is tapping AWS to help run its core timelines.

“This expansion onto AWS marks the first time that Twitter is leveraging the public cloud to scale their real-time service. Twitter will rely on the breadth and depth of AWS, including capabilities in compute, containers, storage and security, to reliably deliver the real-time service with the lowest latency, while continuing to develop and deploy new features to improve how people use Twitter,” the company explained in the announcement.

Parag Agrawal, chief technology officer at Twitter, sees this as a way to expand and improve the company’s real-time offerings by taking advantage of AWS’s network of data centers to deliver content closer to the user. “The collaboration with AWS will improve performance for people who use Twitter by enabling us to serve Tweets from data centers closer to our customers at the same time as we leverage the Arm-based architecture of AWS Graviton2 instances. In addition to helping us scale our infrastructure, this work with AWS enables us to ship features faster as we apply AWS’s diverse and growing portfolio of services,” Agrawal said in a statement.

It’s worth noting that Twitter also has a relationship with Google Cloud. In 2018, it announced it was moving its Hadoop clusters to GCP.

This announcement could be considered a case of the rich getting richer as AWS is the leader in the cloud infrastructure market by far, with around 33% market share. Microsoft is in second with around 18% and Google is in third with 9%, according to Synergy Research. In its most recent earnings report, Amazon reported $11.6 billion in AWS revenue, putting it on a run rate of over $46 billion.

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AMAZON

Amazon-listningsoptimering för maximala omvandlingar (steg för steg)

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shopping cart on amazon site

Amazon is one of the great places brands and individuals sell their products. It’s a marketplace where buyers search for what they want to purchase. 

According to research done by Statista, the site gets traffic in billions. In December alone, the website got 2.9 billion visits from target customers.

Data showing traffic to Amazon website from september 2021 to February 2022

Källa: Statista

This shows that more target customers visit the site to search for products. Therefore, if you have a product you want to sell, it is essential to make sure many of your target buyers see it to increase the chance of selling it. 

This short article will teach you how to optimize your Amazon listing to increase visibility, drive more traffic to your product, and increase conversion rates and sales.

What is Amazon Product Listing Optimization

This is a strategy used to optimize your product’s visibility on Amazon. The plan lets more target customers know about your product and how it can solve their pains.

It makes it easy to rank on Amazon search engines, be discovered by target customers, increase your product’s conversion rates, and drive more sales and revenue.

Why Invest in Amazon Listing Optimization

As an individual seller or a business owner, there are important reasons why you should invest and optimize your products on Amazon. This section of the article will highlight some of these reasons and their importance when selling products through Amazon.

Attract More Target Customers to Your Products

When your listing is optimized, more target customers engage with the products you have to offer them on Amazon. Since they’re on Amazon to search for products to solve their pains, they will get to know about your product and how it can help solve their pains. 

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Increase Brand Awareness

You could be a business offering products through Amazon, but most of your target customers don’t know about your brand or your products. With Amazon listing optimization and the traffic you drive to the product, more people will learn about the different products you offer. 

They will also know about your brand and engage more with it from the website links, where they get to hear from other customers and build more trust with you and your products.

Drive More Conversions and Sales

When your product is optimized with the right quality images, descriptions, and key features or keywords, your target customer can easily search for the product and engage with it. 

They can see that the products can solve their pains and be convinced to try the product to solve their challenges leading to more sales.

Steps for Amazon Listing Optimization

You want to reach more target customers and drive them to engage with your products on Amazon and even buy them, right? Well, to effectively achieve that, there are steps you can follow for your listing optimization. Here are some of these steps for your Amazon listing optimization

Research Keywords

Target customers’ search for products starts with using the keywords associated with what they want. As part of Amazon optimization, keywords target customers use in their search are essential. 

Do a keyword search till know the best keywords your customers use when searching for what to buy from Amazon. You can use the best Amazon PPC management tools and other keyword research tools to help get the best keywords.

It is also essential to use keywords with high search volume. High search volume makes it easy for many of your audience to know about your product listing.

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One way to use the right keywords is to research competitors making more sales from the Amazon website. See the keywords they use and how they connect with their target audience. 

Since you’re in the same market and target the same customers, you can use those keywords for your product optimization and promotion through Amazon. 

You can also read through their product description and key features. See how they write the descriptions and how they use the keywords within the product description and key features sections.

Ensure you don’t copy their description for your products as that can affect your product’s optimization and traffic to your products, affecting your sales.

Use Informative Titles For Your Products

Another essential part of your Amazon listing optimization is your Amazon product titles. Ensure that the headlines of your title are captivating and attractive and use primary keywords in the title. 

Make the titles easy to read and ensure the target audience can get a glimpse and know more about your product from its title even before they read the description. 

Target customers now use mobile devices more than ever for their product search. As you look for the title description of your products, ensure that the title is optimized for mobile search. 

Suppose the target customer is using a mobile device and can’t engage with your product title, description, or any other part of your product optimization. In that case, they will look for other alternative products to buy. As a result, you lose an opportunity to engage and convert a potential customer and make sales.

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Remember, you’re optimizing the listing to drive and engage more target customers, increase conversions, and make more sales. So, if you can’t engage target customers on their mobile devices, you lose a big chance to drive them to take action and convert to be customers.

Use Quality Images For Your Products

Your target customers need to see the product you’re promoting on Amazon, even if you have an excellent product description. As part of Amazon optimization, ensure the product pictures have a high resolution and are clear, especially your main pictures.

It will be easy for the target audience to see the images of what they want to buy clearly. You can even drive the target customers to make a purchase easily when they see the main parts of the product you sell on Amazon.

Your target audience should also be able to zoom in on the product images. It will help them see the parts of the products well. For example, here is a picture of a hp laptop from Amazon with the main product image and other zoomable images.

Zoomable images for a laptop on sale from Amazon site

Källa: Amazon

When taking the images for the product, use a white background like the above images for the laptop. Your product should be large enough to occupy  85% of the space allocated for the image on the Amazon site. 

Write Optimized Product Descriptions

Your target customers need to know more about the product. So explaining how your product works in detail is essential. Help the customers know how your product solves their pains and convince them that it’s the best they can have.

Let the customers see the benefits of your product. It will help them quickly see the value and connect how the benefits will help them solve their pains.

As you write the description, använd rätt sökord med hög sökvolym. Målkunderna använder oftast nyckelord för att söka efter produkter från webbplatsen. 

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När du skriver beskrivningen, nämn relevanta detaljer om produkten som dina målkunder lätt kan förstå och är mer kopplade till de problem de vill lösa. Dessutom väcker det deras nyfikenhet och får dem att engagera sig mer i produkten för att lära sig hur den snabbt hjälper till att lösa deras utmaningar.

Optimera produktnyckelfunktioner (Använd punktpunkter)

När du beskriver produktvärdet och visar målkunderna hur det fungerar, använd punkter för att göra det enkelt för läsarna att se innehållet om dina produkter. 

De kan snabbt skumma igenom innehållet och engagera sig med det med lätthet. Använd korta meningar när du visar målkunderna produktens nyckelegenskaper.

Markera nyckelfördelarna med produkterna för kunderna så att de kan lägga märke till dem när de läser och vet mer om funktionerna. Glöm inte att lägga till det här avsnittets primära och sekundära sökord.

Lägg till Q&A för kunder och recensioner

Du har gjort din kundsökning och förstår deras smärtor och hur du kan hantera dem. Även om du har gett målkunderna all annan information och beskrivning av produkten, kommer de att ha frågor att ställa.

Du kan identifiera de möjliga frågor som dina målkunder kan ställa om produkten och sedan ge de bästa svaren. Vissa kunder har till exempel frågor om en bildammsugare som säljs på Amazon.

Samples of questions and answers customers asked for a car vaacum clearner on Amazon

Källa: Amazon

Du kan också se frågorna som dina konkurrenter tar upp och lägga till dem i din frågesamling i det här avsnittet av Amazon-optimeringen.

Du bör också lägga till nyckelord i det här avsnittet. De kommer att göra det enkelt för dina optimeringsinsatser och kan också driva fler potentiella kunder för att engagera sig mer i det här avsnittet och de andra ovan.

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För att hjälpa till att bygga förtroende och visa potentiella kunder att dina produkter har värde, lägg till recensioner av produkten från tidigare kunder. 

Kunder litar på andra kunder. Här är produktrecensioner för bildammsugare från ovanstående kunds frågor och svar. Eftersom vissa säljare vill få kunder är det viktigt att använda en Amazon recensionskontroll för att se om recensionerna är äkta.

Customer reviews and ratings for the car vaacum cleaner from Amazon site

Källa: Amazon

När de hör att andra kunder med liknande problem dragit nytta av produkterna, är det mer sannolikt att de provar produkten för att få lika eller mycket bättre resultat för sina smärtor.

Är du redo att förbättra din Amazon-lista för mer försäljning på Amazon?

Varumärken och andra säljare letar efter bästa kanalerna för att driva trafik till sina produkter på Amazon, engagera sig med målgrupperna och konvertera dem för att göra mer försäljning. 

Att använda Amazon och optimera dina produktannonser kan hjälpa dig att nå dessa mål och öka försäljningen av din produkt.

Anta att din produkter säljs inte på Amazon. I så fall kommer stegen ovan att hjälpa dig att optimera din produkt och attrahera en stor målgrupp som kommer att få veta om dina produkterbjudanden och t.o.m. konvertera fler kunder till dina Amazon-produkter.

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