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Twitter Tests New Direct DM Option from Tweets, Providing a Streamlined Way to Start Private Chats

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Twitter Looks to Extend its Keyword Blocking and Mute Options to More Elements

Twitter’s looking to facilitate more private message interactions in its app by adding a new DM icon to tweets for some users.

As you can see in this example, the new DM response icon, now available to some users on iOS, provides a quick and easy way to respond to a tweet author in one-tap, direct from any tweet.

Which feels familiar…

Twitter DM icon test

As you can see in this example, Twitter actually already tried this back in 2016, with a DM icon built into your direct response options.

At that time, Twitter was working to lean into increasing DM activity.

As reported by Fast Company:

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Twitter says DM activity grew by 60% in 2015, and that sharing tweets through DMs has increased by 200% in the past six months alone.

So it made sense to try to maximize this element – but that push didn’t last long, with Twitter eventually going back to its regular share button, which provides various options for sharing.

Now, Twitter’s trying both – though it did also tell me that the two functionalities (the one tested in 2016 and this new version) are not the same.

As explained by Twitter:

Our team is continually looking for ways to make conversations more accessible for everyone on Twitter. We are currently exploring new ways to give people more control over their conversations with private replies, a feature that allows you to respond to an author’s Tweet directly via their DMs. With this added control, people can continue the conversation off the timeline if they don’t feel comfortable doing so publicly.”

Twitter says that 2016 iteration enabled people to send a specific public Tweet to any other user ‘for visibility’.

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“With this experiment, people can now respond directly to the original Tweet author via DM on their specific Tweet.”

So the initial version enabled you to share a tweet with anyone, while this new test removes out the middle step of selecting who you’re forwarding the tweet to, with the DM response going direct to the tweet author, catering to a different type of engagement.

Though functionally it’s pretty much the same thing, it’s just that in this version, you get both the direct DM option and the regular share button on each tweet, so you can either DM the tweet author direct, then and there, or you can share it in a DM thread with somebody else.

That could be interesting for brands looking to make direct contact with customers in the app, with a more focused option to get them to make contact from your tweets. It could also, as Twitter likely hopes, be a quick way to double-check your friends and their opinions, by sending them a quick, private note on tweets that could be deemed offensive. I mean, you can do that anyway, but this is designed for quicker messaging engagement, which could help to facilitate more private chats.

Though functionally, it doesn’t add a heap, and it has pretty much been done before.

But maybe it’s valuable, and maybe Twitter users warm to the idea of being able to directly spark more private conversations more often.

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It’s a small-scale test for now, on iOS only, and it’ll be interesting to see what Twitter finds out as a result.




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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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