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Twitter Tests New Topic Tags to Spaces to Improve Discovery

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Med Twitter looking to put more emphasis on its audio Spaces, with the addition of a dedicated tab and new highlight tools, the platform is also focused on improving Spaces discovery, and ensuring that each user is alerted to the most relevant, in-progress audio chats, aligned with their specific interests.

In line with this, Twitter’s currently testing a new option that would enable Spaces hosts to add topic tags to their Space, helping to maximize reach.

As you can see in this early example, when creating a Space, hosts will soon be able to add up to three topics related to the discussion, which will then highlight that Space to users interested in those subjects.

Here’s a look at a more advanced version of the topic selection process:

Twitter Spaces topic tags

That could prove to be a key step – because as people found with live-streaming, while giving everyone the capacity to broadcast at any time can have major connection and engagement benefits, once everyone can stream, the overall quality gets diluted very fast, and it can be hard for people to sift through the flood of broadcasts in order to find anything of relevance within the experience.

This is one of the key criticisms that’s been leveled at Clubhouse of late, that the gradual expansion of app access has lead to an influx of Rooms, which has made it almost impossible to find relevant, quality broadcasts within the app.

Twitter’s Spaces are at risk of the same, and while it will also need to rely on algorithms to highlight the most relevant Spaces to each user, adding topics could be another way to filter the stream, and sift out the best live discussions to tune into at any given time.

This is actually where Facebook, och Reddit, could end up winning out with their live audio tools. Facebook has made groups its focus for audio discussions, which means that they’re confined to discussion areas that each user has already expressed an interest in, while Reddit is doing the same, with audio rooms attached to specific subreddit communities. 

That could help to keep their audio recommendations on topic, and of relevance to each individual user, while Twitter and Clubhouse have gone the more general route, boosting discovery potential for each chat, but also, leading to more issues with oversupply, an increasing the need for effective sorting.

Can they do it? Can each app build a relevance model for audio broadcasts that will maximize engagement by alerting interested users to Spaces and rooms of interest?

Based on history, this will not be a simple task, and if Twitter’s current topic recommendation algorithms are anything to go by, I wouldn’t be expecting a lot.

But maybe, by providing manual topic selection in Spaces, that could help it narrow down the listings, and highlight more relevant discussions to each user, which would also help it better populate its coming Spaces tab, which should be launched shortly in the app.  

Socialmediatoday.com

SOCIAL

Parler meddelar att det har avslutat sitt förvärvsavtal med Kanye West

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Kanye West is Buying Conservative Social Media Platform Parler to Voice His Unfiltered Opinions

Kanye West will not follow in Elon Musk’s footsteps and buy his own social media platform, with Parler confirming today that it has ended negotiations with West on a possible sale of the app.

The reasoning behind the decision is not clear, but West has continued to share his controversial opinions in various media opportunities of late, which has resulted in him losing a range of sponsor and partnership deals, and has decimated his net worth.

Axios has rapporterad that West’s financial situation, as a result of these impacts, has played at least some role in the dissolution of the Parler deal.

West originally announced his intention to acquire Parler back in October, saying at the time that he needed to buy his own platform in order to share his unfiltered opinions with the world.

"People had talked about it and mentioned this idea for years, but enough was enough.”

In the weeks leading up to that announcement, West had been suspended from both Instagram and Twitter efter deliberately pushing his limits on both by sharing offensive, anti-Semitic remarks. That then led West to Parler, and with Elon Musk moving to take over at Twitter, West saw an opportunity to also play a part in what he saw as a broader shift towards allowing more free and open speech.

But now, West is moving on – though he will continue with his 2024 Presidential run, apparently.

West has also seemingly pinned his hopes on Musk for a future reformation of social media moderation rules.

At least, I think that’s what this means.

The announcement leaves Parler in a less than certain predicament, as it continues its efforts to develop a more sustainable business model in order to maintain operation as a free speech platform.

In the wake of the Capitol Riots, Parler was almost killed off entirely when both Apple and Google removed the app from their respective stores due its lax moderation policies, which they said had allowed too many posts that encouraged violence and crime. Amazon then also refused to host Parler on its web-hosting service due to repeated violations of its rules.

Parler was eventually able to save itself by rolling out additional moderation rules, in alignment with the requirements of each platform, which subsequently caused a level of angst among its core user base. Parler has since been found to be censoring certain posts, and removing certain users, which has prompted further criticism of the app, and with Elon taking over at Twitter, and promising a more open approach to what can be shared via tweet, it seems like Parler’s days could indeed be numbered, especially if Musk is able to implement a significant change in Twitter’s approach.

Which will also be challenging. Just as Parler had to change its moderation approach in line with app store policies, Twitter will also have to maintain its processes on the same, which could impede Musk’s push to enable more free and open speech in the app.

Elon’s looking to challenge this, but again, there will always be a level of moderation required, which will likely always exceed what free speech advocates would prefer, given evolving rules in Europe and other regions.

And for Kanye, it seems like his ambitions for owning his own social platform are now shelved, at least for the time being.



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