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Twitter Tests Out New Link Preview Display for NFT Artworks

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Twitter Tests Out New Link Preview Display for NFT Artworks

Twitter’s testing another NFT integration, this time with a new link preview display of NFT artworks when links are shared from certain marketplaces for digital goods.

As you can see in this example, Twitter, which already enables Twitter Blue subscribers to display their NFTs in a custom profile display, is now also looking to provide more showcase options for NFT art, which wouldn’t cost you anything (as it’s generated from the URL details, not your crypto wallet), and could help Twitter feed into the surrounding community discussion in the app.

It’s the latest in Twitter’s ongoing presentation experiments, with the platform also testing out a new link preview display for selected publications, incorporating larger images, variable fonts and more prominent CTAs to drive more clicks.

That could help to better ingratiate Twitter with publishers by driving more referral traffic, which is similar to this new process for NFT listings, which, again, could help Twitter lean into the surrounding NFT and Web3 discussion, which has been rising in the app.

Because whether you believe NFTs are a fad or not, there is a strong community of highly active enthusiasts, who are very keen to connect with others in the space. They’re also willing to spend to showcase their community membership, which is why it makes sense for Twitter, and all social platforms for that matter, to lean into the NFT discussion, and facilitate NFT community building and engagement where possible.

This is another element within the focus, and it’ll be interesting to see if Twitter looks to lean further into Web3 and crypto moving forward under incoming CEO Elon Musk.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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De mest besökta webbplatserna i världen – 2023 års upplaga [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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