Connect with us

SOCIAL

Twitter Tests Spaces Audio Clips to Maximize Content Creation and Sharing from Audio Broadcasts

Published

on

Twitter Tests Spaces Audio Clips to Maximize Content Creation and Sharing from Audio Broadcasts

Twitter is testing a new way to maximize your Spaces content, with an option to create audio clips of up to 30 seconds from your audio broadcasts in the app.

As you can see in these example screens, the new clipping tool enables you to create audio clips from a recorded Space, which can then be shared via tweet, with a link back to the full recording.

That provides another way to generate more content from Spaces, and boost interest in your broadcasts. Though Twitter’s still lagging Clubhouse, which added the same feature back in September.

So functionally it’s not a huge leap forward for the format, but as with all social audio elements, the advantage that Twitter has is scale, and the capacity to reach a wider audience with its audio tools.

So while Clubhouse may be the originator, that’s largely irrelevant, as more people now seem to be using Twitter Spaces instead, and the more that Twitter can build out its Spaces offerings, the less it will get criticized and/or dismissed as a Clubhouse clone.

Though whether a significant number of users actually care about social audio at all remains to be seen.

Again, it was Clubhouse that sparked the original audio social trend amid the COVID lockdowns, providing a fresh take on social interaction and engagement. But a lot of that was also seemingly built on exclusivity, with Clubhouse initially only available via invite-only – because as the app opened up, and more people started broadcasting, user feeds got pretty crowded with irrelevant junk pretty quickly, which turned many away from the function entirely.

Spaces suffers from the same. Tap over to the Spaces tab and you’ll see a heap of crypto and Web3 focused rooms, which, if you’re into those things, could be great. But if you’re not, it’s not the most enticing experience.

Advertisement

Ideally, Twitter would be able to better highlight the most relevant broadcasts to each user in real time, based on what it already knows about their interests due to their engagement in the app, but thus far, it hasn’t perfected its matching. That could still happen, and Twitter should hold an advantage over Clubhouse in this respect, but I’m yet to see Twitter create a great, functional algorithm to highlight the most relevant content in my own experience (see also: Topics, accounts to follow, trends).

As for Clubhouse, it’s still growing in some regions, particularly India, while it recently saw an uptick in use in Russia, where it’s avoided government censorship. I mean, growth is growth, I guess, though not the ideal expansion – but there is still potential for Clubhouse to broaden its footprint by facilitating audio connection, especially in regions where many languages are spoken, and not everyone can write each as fluently as they can comprehend it.

But then again, a lot of its growth does also seem reliant on it not being censored by governments, because it’s not yet big enough to be a concern. Russian officials have tried to control what’s being shared on Twitter and Facebook, as has the Indian Government at different times. If either casts its eye Clubhouse’s way, that could become a problem for the app.

Spaces clipping is available to some Spaces hosts on iOS, with Android and web clipping coming soon




Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS