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Twitter Updates Bookmarks UI, Counts Bookmarks as Partial Likes

Published

1 year ago

January 21, 2023

Twitter Updates Bookmarks UI, Counts Bookmarks as Partial Likes

Twitter has updated the display of the ‘Bookmark’ option in the app, which is one of several key fixes that Elon Musk had requested in recent weeks, as a means to help boost in-app engagement.

As you can see, in this new format, the Bookmark button has been added to the lower function display when you expand a tweet. That, ideally, will get more people using the option, which Elon personally views as a ‘silent Like’, and another measure of engagement with tweets.

See a Tweet you want to save for later? It should be easy!
Now on iOS, you can Bookmark a Tweet from the Tweet details — no more tap to share, tap to save. And when you Bookmark a Tweet, you can instantly access all of your saved Bookmarks. https://t.co/sX2O4sFbBq
— Twitter Support (@TwitterSupport) January 20, 2023

A few weeks back, Musk tweeted that Twitter’s Bookmark functionality was hidden by ‘obscure UI’, which meant that many users likely didn’t know that it even existed. The value of Bookmarks is that it provides another means to interact with a tweet that you may be interested in, but may not necessarily ‘Like’, as such.

There’s been much debate over the terminology of ‘Like’ and what it means in a tweet context, as well as the use of the heart icon for the option. In many, if not most, cases, a heart probably doesn’t represent the intent of why a person might tap on that button, which is why Elon is pushing Bookmarks as an alternative, and a means to tag and flag items for later reference.

Also this:

Yes, that will be added in an upcoming release. Also, if your tweet is bookmarked, it will be treated as a “quiet like” and increment your likes counter.
— Elon Musk (@elonmusk) January 20, 2023

So Bookmarks will also be counted as Likes. Kind of. I don’t know how that works.

Will that have any real impact on tweet engagement?

Probably not, but again, Elon seems to be of the belief that bookmarks – like Community Notes and verification ticks – are actually far more valuable than you or I realize.

Maybe he’s right, and by updating this, and sharing news of that update with his 126 million followers, that’ll spark a new wave of users engaging with tweets in all new ways – and make Bookmarks a more relevant metric consideration for marketers moving forward, due to its impact on tweet reach (given they’re counted as Likes).

Or it doesn’t. Either way, probably not a major expenditure of time and energy from Twitter’s dev team to try it out – though given the amount of smaller errors and issues that are filtering through Twitter’s systems right now, it doesn’t exactly imbue trust that Musk’s ‘hardcore’ management style ends up producing the best work.

I mean, Twitter’s certainly pumping things out, and getting updates to market faster than ever. But most are not 100%.

Not sure I’d feel comfortable if that same approach was being applied to, say, self-driving cars. Or rockets.

Related Topics:bookmarks Counts likes Partial seo Twitter Updates

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.