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Twitter’s Testing a New ‘Undo’ Option for Sent Tweets

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twitters testing a new undo option for sent tweets

The now legendary Jane Manchun Wong has done it again.

For years – basically for all of Twitter’s existence – Twitter users have called on the platform to add an ‘Edit’ option so that they can correct those annoying grammatical errors, which always seem to infiltrate your best tweets. Twitter has repeatedly said that it’s not going to happen, but there have been signs of a potential compromise, like, say, a short window of time after pressing ‘Tweet’ to recall your missive.

Now, that could be what Twitter’s developing – check out this example:

As you can see here, the new option would enable you to recall your tweet within a 5-second window, which could be enough time to quickly check over your witty observation and catch any clumsy errors before it’s unleashed.

The format here is likely not the final version – as several Twitter users have noted, the prompt obscures the tweet in question, which renders it somewhat ineffective. But once finalized, it could indeed be a good compromise. It won’t please all of those dedicated, and passionate, tweet editing advocates. But it’s something – and it could be a valuable option, in several ways.

The main usage here would be to catch errors, but an additional benefit could be that it enables users to also re-think their tweet before sending. Small elements of friction like this within the tweet process can often be enough to provide a moment of clarity, and may stop users from sending offensive or unintended comments as a result.

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That’s what Twitter’s found with some of its other prompts, like its ‘read before retweeting’ pop-up, which Twitter says has lead to people opening articles 40% more often when displayed.

Twitter read before tweeting

That success has lead to Twitter adding other nudges in the process, like alerts on tweets that have been flagged for misinformation. Those extra prompts are easy to go through, so they don’t clog up the tweeting process, and negate engagement. But they do give users an extra moment of pause to consider their messaging.

But the main benefit will be grammatical mistakes. As noted, Twitter CEO Jack Dorsey actually flagged this exact compromise back in 2019, in an interview with Joe Rogan.

As per Dorsey:

The reason we don’t have edit in the first place is we were built on SMS, we were built on text messaging. Once you send a text, you can’t take it back. So when you send a tweet it goes to the world instantaneously. You can’t take it back. You could build it as such so maybe we introduce a 5-second to 30-second delay in the sending. And within that window, you can edit. The issue with going longer than that is it takes that real-time nature of the conversational flow out of it”.

Any longer than this, and Dorsey has always opposed the idea, but a small window of time to revise has been on the cards even as far back as 2016

It’s just never progressed into fleshed out option – and last year, Dorsey once again responded to the edit tweets question by alluding to this editing window, before finally saying: 

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“But we’ll probably never do it”

That seemed to be the nail in the coffin – but like The Undertaker, it appears to be rising from the grave once again.

It’s not tweet editing, it’s not going to solve all your editing desires and ensure that you don’t end up with any errors in your tweets. But it could be a valuable addition, and given the advanced look of this prototype, it does seem to be on its way.

We’ll keep you updated on any progress.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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