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Twitter’s Testing More Options to Help Users Avoid Negative Interactions in the App

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twitters testing more options to help users avoid negative interactions in the app

Abuse has always been a problem on Twitter, with the platform’s toxicity a source of constant debate, and accusation, pretty much ever since its inception.

But Twitter has been working to address this. After years of seemingly limited action, over the past 12 months, Twitter has rolled out a range of new control options, including reply controls to limit unwelcome commenters, warnings on potentially harmful and/or offensive replies, and Safety Mode which alerts users when their tweets are getting negative attention.

Collectively, these new features could have a big impact – and Twitter’s not done yet. This week, Twitter has previewed a few more new control options which could help users avoid negative interactions, and the mental stress that can come with them, when your tweets become the focus for abuse.

First off, Twitter’s developing new ‘Filter’ and ‘Limit’ options, which, as Twitter notes, would be designed to help users keep potentially harmful content – and the people who create it – out of their replies.

Twitter Filter and Limit

As you can see here, the new option would enable you to automatically filter out replies which contain potentially offensive remarks, or from users who repeatedly tweet at you that you never engage with. You could also block these same accounts from ever replying to your tweets in future.

But even more significant, the Filter option would also mean that any replies that you choose to hide would not be visible to anyone else in the app either, except the person who tweeted them, which is similar to Facebook’s ‘Hide’ option for post comments.

That’s a significant change in approach. Up till now, Twitter has enabled users to hide content from their own view in the app, but others are still be able to see it. The Filter control would up the power of individual users to totally hide such comments – which makes sense, in that they’re replies to your tweets. But you can also imagine that it could be misused by politicians or brands who want to shut down negative mentions.

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That’s probably a more important consideration on Twitter, where the real-time nature of the app invites response and interaction, and in some cases, challenges to what people are saying, especially around topical or newsworthy issues. If people can then shut down that discussion, that could have its own potential impacts – but then again, the original tweet would still be there for reference, and users would theoretically still be able to quote tweet whatever they wanted.

And really, with reply controls already present in the app, it’s probably not a huge stretch, and it may well enable users to get rid of some of the trolls and creeps that lurk in their replies, which could improve overall engagement in the app.

In addition to this, Twitter’s also developing a new ‘Heads Up’ alert prompt, which would warn users about potentially divisive comment sections before they dive in.

Twitter heads up

That could save you from misstepping into a quagmire of toxicity, and unwittingly becoming a focus for abuse. As you can see in the second screenshot, the prompt would also call on users to be more considerate in their tweeting process.

I don’t suspect that would have a big impact on user behavior, but it could help to at least prompt more consideration in the process.

Twitter’s also developing new ‘Word Filters’, which is an extension of its existing keyword blocking tools, and would rely on Twitter’s automated detection systems to filter out more potentially offensive comments.

Twitter Word Filters

As you can see here, the option would include separate toggles to automatically filter out hate speech, spam and profanity, based on Twitter’s system detection, providing another means to limit unwanted exposure in the app.

These seem like helpful additions, and while there are always concerns that people will use such tools essentially as blinders to block out whatever they don’t want to deal with, which could limit helpful discourse, and important perspective, if that’s what gives people a better in-app experience, why shouldn’t they be able to do that?

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Of course, the ideal would be enlightened intelligent debate on all issues, where people remain civil and respectful at all times. But this is Twitter, and that’s never going to happen. As such, providing more control options could be the best way forward, and it’s good to see Twitter taking more steps to address these key elements.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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