Ta kontakt med oss


YouTube Adds New Prompts for Shorts Content, New Insights into Channel Recommendations


YouTube Adds New Prompts for Shorts Content, New Insights into Channel Recommendations

YouTube’s adding another way for users to respond to viewer questions, with a new comment sticker for Shorts clips, while it’s also looking to provide channel managers with more insight into why their clips are recommended, or not, via YouTube’s algorithms.

First off, on the new comment sticker – YouTube’s trying out a new option that will enable creators to use video comments as a more direct prompt for their future Shorts clips.

Som förklarat av Youtube:

“Beginning in the next two weeks, we’ll run a small experiment for creators on iOS that gives creators the ability to reply to VOD and Shorts comments with a sticker in their Shorts video”

Which, in practice, will be similar to the question sticker that TikTok and Reels users can add, in order to use a comment as the basis for their video response.

That’ll facilitate more prompts for Shorts clips – and with 1.5 billion YouTube users now engaging with Shorts content every month, a lot more creators are no doubt looking for a way in, and these simple sticker prompts could be a great way to keep Shorts content flowing.

It essentially reduces the creative workload, by enabling a more organic flow of content and response, which, again, has already proven popular in other apps.

And it could be particularly handy for brand YouTube channels – we’ll keep you updated on any progress.

On another front, YouTube’s also expanding its Google Maps display länkar on videos that mention a location.

First launched in december förra året, the Maps option adds a map display within the video description, which can help provide more location context for viewers.

Initially, these map länkar were only available for mentions of restaurants and cafes, but YouTube’s now expanding these länkar to include travel, recreational and businesses.

YouTube’s also running a new experiment that will provide creators with more context as to how their content is being recommended by YouTube’s algorithms (or not).

"A small number of creators [will see] a data story in YouTube analytics explaining the audience signals that affect recommendations based on the creator’s individual content, and with context about the creators individual performance and benchmarks.”

YouTube Data Story

As you can see here, some users will now see a ‘See how YouTube recommends content’ prompt in their Studio Analytics overview, which, when tapped, will provide more context as to how their specific video uploads are performing on key recommendation measures.

That could be a handy tool to assist in your content planning, providing additional insight into what you’re doing right and wrong on these elements.

And finally, YouTube’s also adding the ability to edit a channel name, banner, avatar and description to YouTube Studio on mobile, providing more capacity to manage your channel on the go.

YouTube channel management

These are interesting updates, which will have varying levels of value, with the new Shorts sticker and Map display länkar potentially providing the biggest benefit for brands.

You can learn more about these updates här.



Parler meddelar att det har avslutat sitt förvärvsavtal med Kanye West


Kanye West is Buying Conservative Social Media Platform Parler to Voice His Unfiltered Opinions

Kanye West will not follow in Elon Musk’s footsteps and buy his own social media platform, with Parler confirming today that it has ended negotiations with West on a possible sale of the app.

The reasoning behind the decision is not clear, but West has continued to share his controversial opinions in various media opportunities of late, which has resulted in him losing a range of sponsor and partnership deals, and has decimated his net worth.

Axios has rapporterad that West’s financial situation, as a result of these impacts, has played at least some role in the dissolution of the Parler deal.

West originally announced his intention to acquire Parler back in October, saying at the time that he needed to buy his own platform in order to share his unfiltered opinions with the world.

"People had talked about it and mentioned this idea for years, but enough was enough.”

In the weeks leading up to that announcement, West had been suspended from both Instagram and Twitter efter deliberately pushing his limits on both by sharing offensive, anti-Semitic remarks. That then led West to Parler, and with Elon Musk moving to take over at Twitter, West saw an opportunity to also play a part in what he saw as a broader shift towards allowing more free and open speech.

But now, West is moving on – though he will continue with his 2024 Presidential run, apparently.

West has also seemingly pinned his hopes on Musk for a future reformation of social media moderation rules.

At least, I think that’s what this means.

The announcement leaves Parler in a less than certain predicament, as it continues its efforts to develop a more sustainable business model in order to maintain operation as a free speech platform.

In the wake of the Capitol Riots, Parler was almost killed off entirely when both Apple and Google removed the app from their respective stores due its lax moderation policies, which they said had allowed too many posts that encouraged violence and crime. Amazon then also refused to host Parler on its web-hosting service due to repeated violations of its rules.

Parler was eventually able to save itself by rolling out additional moderation rules, in alignment with the requirements of each platform, which subsequently caused a level of angst among its core user base. Parler has since been found to be censoring certain posts, and removing certain users, which has prompted further criticism of the app, and with Elon taking over at Twitter, and promising a more open approach to what can be shared via tweet, it seems like Parler’s days could indeed be numbered, especially if Musk is able to implement a significant change in Twitter’s approach.

Which will also be challenging. Just as Parler had to change its moderation approach in line with app store policies, Twitter will also have to maintain its processes on the same, which could impede Musk’s push to enable more free and open speech in the app.

Elon’s looking to challenge this, but again, there will always be a level of moderation required, which will likely always exceed what free speech advocates would prefer, given evolving rules in Europe and other regions.

And for Kanye, it seems like his ambitions for owning his own social platform are now shelved, at least for the time being.


Fortsätt läsa

Prenumerera på vårt nyhetsbrev
Vi lovar att inte spamma dig. Avsluta prenumerationen när som helst.
Ogiltig e-postadress