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YouTube Adds New Prompts for Shorts Content, New Insights into Channel Recommendations

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YouTube Adds New Prompts for Shorts Content, New Insights into Channel Recommendations

YouTube’s adding another way for users to respond to viewer questions, with a new comment sticker for Shorts clips, while it’s also looking to provide channel managers with more insight into why their clips are recommended, or not, via YouTube’s algorithms.

First off, on the new comment sticker – YouTube’s trying out a new option that will enable creators to use video comments as a more direct prompt for their future Shorts clips.

As explained by YouTube:

“Beginning in the next two weeks, we’ll run a small experiment for creators on iOS that gives creators the ability to reply to VOD and Shorts comments with a sticker in their Shorts video”

Which, in practice, will be similar to the question sticker that TikTok and Reels users can add, in order to use a comment as the basis for their video response.

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That’ll facilitate more prompts for Shorts clips – and with 1.5 billion YouTube users now engaging with Shorts content every month, a lot more creators are no doubt looking for a way in, and these simple sticker prompts could be a great way to keep Shorts content flowing.

It essentially reduces the creative workload, by enabling a more organic flow of content and response, which, again, has already proven popular in other apps.

And it could be particularly handy for brand YouTube channels – we’ll keep you updated on any progress.

On another front, YouTube’s also expanding its Google Maps display links on videos that mention a location.

First launched in December last year, the Maps option adds a map display within the video description, which can help provide more location context for viewers.

Initially, these map links were only available for mentions of restaurants and cafes, but YouTube’s now expanding these links to include travel, recreational and businesses.

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YouTube’s also running a new experiment that will provide creators with more context as to how their content is being recommended by YouTube’s algorithms (or not).

A small number of creators [will see] a data story in YouTube analytics explaining the audience signals that affect recommendations based on the creator’s individual content, and with context about the creators individual performance and benchmarks.”

YouTube Data Story

As you can see here, some users will now see a ‘See how YouTube recommends content’ prompt in their Studio Analytics overview, which, when tapped, will provide more context as to how their specific video uploads are performing on key recommendation measures.

That could be a handy tool to assist in your content planning, providing additional insight into what you’re doing right and wrong on these elements.

And finally, YouTube’s also adding the ability to edit a channel name, banner, avatar and description to YouTube Studio on mobile, providing more capacity to manage your channel on the go.

YouTube channel management

These are interesting updates, which will have varying levels of value, with the new Shorts sticker and Map display links potentially providing the biggest benefit for brands.

You can learn more about these updates here.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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