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YouTube Adds Video Chapter Listings in Search, Which Could be a New SEO Consideration

Published

3 years ago

August 17, 2021

youtube adds video chapter listings in search which could be a new seo consideration

YouTube is looking to enhance its in-app search tools, with new video chapters within search results, and expanded access to content in different languages to broaden search capacity.

The big update is video chapters in search. Back in July, YouTube announced that it would be rolling out automated chapter segmentation for all uploaded video clips, with YouTube’s system working to identify key elements within each video in order to improve and refine user navigation.

Now, we’re seeing exactly how YouTube is looking to use this element within its search tools.

Today, YouTube has added a new search element, which will enable users to hone their search down to specific elements of each clip, in order to quickly find the exact section that they’re looking for.

As you can see here, now, when a video is displayed within your YouTube search results, you’ll also be able to tap on a new ‘Chapters’ drop-down, which will enable you to connect through to specific elements of that clip, direct from your search results.

As explained by YouTube:

“Up until now, when you browsed for a video to watch on YouTube, you’d see a thumbnail image of each video. It gave you a chance to gather a quick snapshot of the video’s content. Now, you’ll be able to make even more informed decisions about what you’re going to watch through video chapters directly in the search page. When available, these time-stamped images detail the different topics covered in videos and let you better evaluate the video you’re about to watch. You can also jump directly to the section most relevant to your specific interest.“

Note that this is not available for all videos as yet. As per YouTube’s original announcement on automated chapters, not all videos are eligible for auto-segmentation as yet, but over time, this will be where YouTube is headed, as it looks to improve discovery by providing more specific video segment matches for each query.

Worth noting, too, that creators are able to edit the automatically added segments in their clips, or manually enter their own, which could provide a new opportunity for discovery.

As you can see in the above example, each chapter is specifically labeled and named – and for marketers and those looking to maximize their video discovery, it may be worth checking the segmentation of their clips, and optimizing these chapter names based on relative keyword search volume. If you know that people are looking for info on ‘black shoelaces’ and you have a specific video segment on this, you could look to manually add that title into your clip.

Don’t go spamming it with terms not related to your video, though. Google’s pretty good at detecting this type of inauthentic activity.

In addition to this, YouTube’s also rolling out autoplay video examples in search result thumbnails on mobile (already available on desktop), while it’s also launching a new test that will see it show search results from other languages with automatically translated captions.

“This means that someone in Thailand can learn about quantum physics from a professor at MIT or viewers in Brazil can explore the Grand Canyon from home, with captions in their local language. We’ll start supplementing search results with English videos and plan to expand to more languages. Our hope is that all global content will become more accessible through translated captions and help creators reach a more global audience.”

Lastly, YouTube’s also looking to provide more context for some YouTube searches with additional website links for certain topics, sourced via Google search. That, ideally, will help give users more data sources for low volume and/or contentious search results, which could help to guide search queries, even if video content is not available.

These are helpful additions, which do have direct implications for video SEO and discovery process, and if you’re serious about YouTube marketing, it’ll be worth digging a little deeper into each element to determine the potential impact, and potential for your content.

You can read more about YouTube’s automatic video chapters here.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.