Connect with us

SOCIAL

YouTube Announces 2022 Super Bowl Ads Showcase, Highlighting all the Major Super Bowl Campaigns

Published

on

YouTube Announces 2022 Super Bowl Ads Showcase, Highlighting all the Major Super Bowl Campaigns

Super Bowl LVI is nearly here, and for marketing nerds, that can mean only one thing. Time to check out the latest big-budget campaigns from the major brands, in order to get a sense of the key trends of focus, and maybe figure out how you can adapt the same into smaller social media initiatives for your promotions and plans.

This year could see some big pushes too, with the light at the end of the COVID tunnel coming into sight, and more brands now considering how they can maximize their return to regular business. We’re not through the Omicron phase just yet, but projections are that with vaccine take-up rising, and infection rates leveling out, we should be on our way out of the worst of the pandemic in the next few weeks.

I say ‘should’, because nobody’s confident enough to make any concrete projections after two years of uncertainty. But the outlook is starting to improve, and that optimism looks set to add even more fuel to the latest Super Bowl ad push.

Looking to get ahead of the big game, and take in the nuance of the key campaigns?

Lucky for you, YouTube is bringing back its AdBlitz showcase, where it will host all the Super Bowl tie-in ads for the year.

Advertisement

As explained by YouTube:

“Now in its 16th year, AdBlitz is the premier hub for Super Bowl ads with playlists for the most comedic, dramatic, action-packed, and inspirational spots. According to a Kantar survey, when excluding those that don’t care about sports or don’t plan to watch the Big Game, 72% rewatch at least some football commercials before or after the game.”

Which, of course, is part of the reason why Super Bowl ad slots are so expensive, with brands this year paying up to $6.5 million for a 30-second promo during the game.

You can bet that they’ll be looking to make the most of it, which means bringing in the top minds in the industry to use their ad knowledge and trend nous to come up with the most innovative, creative brand promotions to grab as much attention as they can, and win the day for their business.

It’s like a free lesson in the best marketing creative, and while not every campaign will be a home run, it is worth noting the techniques and ideas on show, with a potential view, as noted, to your own ad experiments.

YouTube’s AdBlitz is already active, with teaser clips of the Super Bowl campaigns from Pepsi and Lay’s among those already up on the site.

Advertisement

Entertainment value alone is likely enough to get you to check it out, while there’ll also be additional campaigns added to the collection up until the game on Monday the 14th of February.

It’s definitely worth taking a look, and taking notes on the clips. Or you could focus on planning out your real-time tweet game to newsjack the Super Bowl discussion (ala Oreo in 2013), or maybe take Reddit’s approach from last year and come up with an ad that grabs attention by subverting expectation.

Either way, there are always creative lessons to learn from the Super Bowl ad sweepstakes, and YouTube’s AdBlitz offers a singular reference point to keep tabs on all the campaigns.

You can check out YouTube’s AdBlitz for 2022 here.


Source link
Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS