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YouTube Announces #CampYouTube to Keep Kids Engaged, New Learning Toolkits for Creators


With regular kids summer camps off the cards this year due to COVID-19, YouTube is offering some online alternatives, while it’s also added a new set of education resources to help creators maximize their YouTube presence.

First off, YouTube has today announced a new #CampYouTube initiative which aims to re-create some of the most popular camp experiences via YouTube videos.

Camp YouTube

Som förklarat av Youtube:

Med Google searches for “virtual summer camps” spiking over the past few weeks, we want to help parents structure this new normal. Starting today, Camp YouTube will spotlight content on the [email protected] site and YouTube Kids across beloved summer camp themes, such as arts, adventure, sports, STEM, and more. We’ll have over 1,200 videos programmed during this two-week period with content refreshed every weekday through Sunday, July 5.”

The COVID-19 restrictions have meant parents need to increasingly rely on digital tools to keep their kids entertained. And while you might not want your kids to be spending even more time watching YouTube videos, the #CampYouTube initiative may help to provide some level of normalcy and interaction, along with an educational element, helping to supplement that lost camp experience. 

The increased reliance on YouTube for entertainment may actually make YouTube stars even more prominent and significant to the next generation. YouTube celebrities like PewDiePie already dominate online culture, and with kids spending even more time within these worlds, you can expect YouTube stars to become increasingly influential over time.

If kids were already aspiring to become YouTube stars over astronauts last year, that’s probably even more the case now, which could have significant impacts for future content and outreach strategies.

And that also leads into the next new announcement from YouTube – the platform has additionally launched a new set of learning toolkits, designed to help creators maximize their YouTube channels.

There are currently five learning toolkits on the platform, with more to come. And even if you’re not a YouTube creators, it could be worth taking a look in order to get a better understanding of the way the platform works. 

No doubt there’s going to be a heap of aspiring YouTubers looking into their options over Summer, and these new info tools could provide guidance. Maybe, your son or daughter will become the next big star, earning millions for sharing their stories online.

It’s not necessarily easy to do – while anyone can create a YouTube channel, the same rules of all entertainment mediums apply: you need to actually be entertaining and engaging in order to build an audience. That, in many cases, is a natural ability, or not, but given the state of the current employment market, and the capacity to earn through YouTube videos, there’ll undoubtedly be a lot more people considering this as a potential option at present.  




Facebook use plunges among US teens: survey


Facebook use plunges among US teens: survey

Social media apps. — © AFP

US teens have left Facebook in droves over the past seven years, preferring to spend time at video-sharing venues YouTube and TikTok, according to a Pew Research Center survey data out Wednesday.

TikTok has “emerged as a top social media platform for US teens” while Google-run YouTube “stands out as the most common platform used by teens,” the report’s authors wrote.

Pew’s data comes as Facebook-owner Meta is in a battle with TikTok for social media primacy, trying to keep the maximum number of users as part of its multi-billion dollar ad-driven business.

The report said some 95 percent of the teens surveyed said they use YouTube, compared with 67 percent saying they are TikTok users.

Just 32 percent of teens surveyed said they log on to Facebook — a big drop from the 71 percent who reported being users during a similar survey some seven years ago.

Once the place to be online, Facebook has become seen as a venue for older folks with young drawn to social networks where people express themselves with pictures and video snippets.


About 62 percent of the teens said they use Instagram, owned by Facebook-parent Meta, while 59 percent said they used Snapchat, researchers stated.

“A quarter of teens who use Snapchat or TikTok say they use these apps almost constantly, and a fifth of teen YouTube users say the same,” the report said.

In a bit of good news for Meta’s business, its photo and video sharing service Instagram was more popular with US teens than it was in the 2014-2015 survey.

Meanwhile, less than a quarter of the teens surveyed said they ever use Twitter, the report said.

The study also confirmed what casual observers may have suspected, 95 percent of US teens say they have smartphones, while nearly as many of them have desktop or laptop computers.

And the share of teens who say they are online almost constantly has nearly doubled to 46 percent when compared to survey results from seven years ago, researchers noted.

The report was based on a survey of 1,316 US teens, ranging in age from 13 years old to 17 years old, conducted from mid-April to early May of this year, according to Pew.



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