Connect with us

SOCIAL

YouTube Expands Shorts Fund to More than 70 New Regions, Adds New Shorts Analytics Features

Published

on

youtube expands shorts fund to more than 70 new regions adds new shorts analytics features

YouTube has announced some new updates for Shorts, including an expansion of its Shorts Fund, enabling more creators to get paid for posting highly viewed clips, and new Shorts analytics tools within YouTube Studio.

The main announcement is the expansion of YouTube’s Shorts funding. Back in May, YouTube announced that it would pay out $100 million over the course of 2021-22 to top Shorts creators, based on a range of criteria, in order to provide additional support, and motivation, for their efforts. 

Initially, that funding was only available to creators in the US, then in September, YouTube expanded access to the program to an additional 30 regions.

YouTube is now adding another 70 markets to the eligibility list, meaning that creators from many more markets will now be eligible for Shorts bonuses.

YouTube Shorts eligible countries

Creators in these countries will now be able to claim a piece of that funding, with YouTube paying out between $100 and $10,000 each month to channels based on the performance of their Shorts clips.

Though the factors YouTube takes into account on this front are not entirely clear:

Advertisement

“There’s no specific performance threshold to qualify for a bonus. The level of performance needed to qualify for a bonus payment may change from month to month based on various factors, including the location of your viewers and the overall growth of Shorts.

Creators that are eligible to claim Shorts funding will be notified by YouTube, based on the performance of their content in the previous month. YouTube’s hoping that by adding additional motivation to the process, that could help it grow Shorts adoption in more regions, and get more creators aligned to YouTube instead for their creative efforts.

You can read more about the specifics of YouTube’s Shorts fund here.

YouTube’s also adding new Shorts-specific analytics elements to YouTube Studio, including a new card that will display how many of your Shorts have been remixed, as well as your most popular Shorts clips.

YouTube Shorts analytics

YouTube’s also added the Shorts ‘Align’ tool on Android, previously only available on iOS, which enables you to see the previous frame you recorded to help line up your shots.

YouTube Shorts Align

Finally, YouTube’s also added a new Shorts grid view on channel pages, making it easier for visitors to get an overview of your Shorts content.

YouTube Shorts grid view

As you can see, the grid view is very much like TikTok, with view counts on each clip. Creators will be able to choose how their Shorts grid is displayed by changing the order of the shelves within YouTube Studio on desktop.

While it may be a direct copy of TikTok, Shorts has been a winner for YouTube, with Shorts clips now generating over 15 billion global daily views, which is more than double what it was seeing in March (6.5 billion views). It seems that the appetite for short-form content, sparked by TikTok, has spilled over to every other app, and YouTube has been able to capitalize, and fend off at least some competition from the rising app, by replicating its key features, and boosting them through adoption by its top stars.

Which is where YouTube has a distinct advantage. YouTube has a much more refined revenue share system in place for creators, and eventually, when the top stars look to move beyond short-form content, and onto bigger, better things, that’s where YouTube welcomes them in, and uses the audiences that they’ve created in other apps to turn them into millionaires.

Advertisement

And now, it also has Shorts too, so they can create all of their content on one platform, and use it to build their audience, and revenue, in the app.

It may seem like a questionable tactic, copying the top features from other apps. But it works, and YouTube Shorts is another example of this

Socialmediatoday.com

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS