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YouTube lanserar uppdaterat redigeringsgränssnitt för att hjälpa kreatörer att gå in i Shorts, nya Analytics-funktioner

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YouTube Launches Updated Editing UI to Help Creators Move into Shorts, New Analytics Features

YouTube’s rolling out an update to its Studio Editor trim feature, which will make it easier to cut segments from your longer uploads into shorter clips.

As you can see in this image, YouTube’s adding a ‘New Cut’ section which will enable more fine grain time editing, while also making its editing features more easy to find in the YouTube Studio app.

YouTube’s also updated the presentation of the Cut process, with the edges of the trim and cut features now displayed in alternate colors, making them easier to delineate, while the UI is also wider, giving you more capacity to hone in on specific sections and elements.

Which could be crucially important, given the rise of short-form video, both in the app and more broadly. YouTube says that 1.5 billion people now engage with Shorts clips every month, and as such, providing the capacity for more creators to tap into this, by taking cuts from their longer clips, could be a great way to encourage participation, and expand creator reach within the app.

The updated editing process will be available to all creators within Studio Desktop by the end of this week.

In other YouTube news, it’s also adding more data on Community Post activity in Studio Analytics, with insights on exactly how many subscribers they’ve gained from their non-video updates.

YouTube community posts

That could provide another strategic planning point for your efforts, with Community Posts offering another, more social media-like way to stay in touch with your audience. YouTube’s also currently testing disappearing Community Posts as another engagement option.  

Community Posts are currently available to all YouTube channels with over 500 subscribers.

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YouTube’s also launched an updated video copyright details page, which provides a full overview of claims and other actions impacting your videos.

YouTube copyright details

Finally, YouTube has also added more detail about video remixes in YouTube Analytics, with remix views data showing their top 15 mobile and top 50 web remixes.

These are smaller tweaks to YouTube’s tracking and analytics tools, but they could have a significant impact on your efforts, depending on how you use elements like Community Posts to build your audience.

Though the advanced editing tool is likely the most valuable. Again, with Shorts views booming, you can bet that more YouTube creators will be looking to tap in, and with simplified tools to create short clips from their longer uploads, that’s an easy, pain-free way to broaden your YouTube content horizons.  

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WhatsApp lanserar "samtalslänkar" för att bättre underlätta gruppljud- och videochatt

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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"Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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