YouTube’s testing a new way to react to certain elements of video clips with ‘Timed Reactions’, which are essentially emoji reactions that you can add to a specific frame in the playback.
As you can see in this example, similar to YouTube’s Timed Comments, Timed Reactions will enable users to attach an emoji character that captures their response to certain elements of a clip.
Som förklarat av Youtube:
“For viewers in the experiment you’ll tap comments, and you’ll see a popup tab in the bottom right hand corner of a video on mobile. Tap it, to see a set of reactions that you can then use to react to specific moments of the video you’re watching.”
So rather than posting a comment, you would select a reaction, which would then be viewable to anyone else watching the playback.
That could help guide users to the most engaging parts of each clip, while YouTube’s also working on adding new analytics to capture these responses, which could provide more insight into what exactly your viewers want to see more of from your uploads.
YouTube’s also working on a range of Reaction sets to measure response, with three different variants currently in play,
It’s a simple, and likely effective experiment, especially given the broad availability of Reactions tools in other apps, which has established emoji response as a more habitual engagement behavior.
It could also prompt more users to share their thoughts, eliciting even more insight into what people want to see, which could further assist in your planning and strategy.
YouTube says that the test is in very early beta at the moment, with a small number of channels, so you might not even see these reactions in the app. But some channels will have Reactions active, so keep an eye out for them.
In addition to this, YouTube has also launched a new test of images in poll posts in the Community Tab.
“We are experimenting with functionality that allows for up to 4 images to be added to poll posts on the Community Tab. We’ve heard from creators and viewers alike that polls are fun to engage with, which is why we are continuing to invest in this feature. Creators on Android devices who have Community Tab access (500+ subscribers) are eligible to create image polls during this experiment, and viewers across Android, iOS and desktop devices are eligible to see and interact with them.”
YouTube’s Community Tab is a lesser utilized function, enabling creators to connect with their audience outside of their video uploads – essentially a regular social media, text-based interaction panel within your YouTube channel page.
Over time, some creators are coming to rely on that engagement even more, and with YouTube offering greater monetization potential than other apps (for most creators), it does make sense to utilize its community-building features with a view to maximizing your earnings potential through enhanced engagement.
Given this, the updated polls could be worth exploring. All creators with access to the Community Tab (which requires 500 subscribers, not 1,000 as noted in the above video clip) can now test out the new polls format.
LinkedIn tillkännager utökad utrullning av nytt "Focused Inbox"-format för InMail
You may have noticed a change to your LinkedIn messaging tab this week.
Today, LinkedIn has bekräftad that its new ‘Focused Inbox’ format, which re-routes less valuable messages into an ‘Other’ tab in your LinkedIn message stream, is being rolled out to all users in the app.
Initially announced by LinkedIn back in September, Focused Inbox provides you with two separate InMail tabs – ’Focused’ and ‘Other’. In this context, ‘Other’ could just as easily be labeled ‘Spam’ – but the purpose, essentially, is to filter out the junk, and highlight the most important outreach in the app.
Som förklarat av LinkedIn Product Manager Deepan Mehta:
"We’ve heard from many of you that you want a better way to organize your LinkedIn inbox. So I’m excited to share that we’re now rolling out a new and improved LinkedIn messaging experience to make it easier for our members around the globe to find and respond to the messages that matter most. Focused Inbox offers a dual-tabbed experience that categorizes your incoming messages into “Focused” and “Other.” Focused contains the most relevant new opportunities and outreach, while Other contains the remainder of your conversations.”
Mehta also notes that ‘conversations’ on LinkedIn are up nearly 20% year-over-year, with many people increasingly turning to messaging to connect and engage with each other in the app.
‘Conversations’ is a bit vague, but LinkedIn’s generally pretty unclear with its engagement stats. As a reminder, LinkedIn has reported ‘record levels’ of engagement pretty much every quarter since 2018, shortly after Microsoft acquired the professional networking app.
Microsoft is actually the originator of the new Focused Inbox approach, with the functionality originally launched for Outlook, before making its way to LinkedIn.
How much it improves the experience will come down, mostly, to how many messages you receive – though it’ll be interesting to note where LinkedIn’s paid InMails end up.
You would assume that LinkedIn will still be pushing paid promos into your main inbox, though a promotion from LinkedIn got filtered into my ‘Other’ folder this week. Just one aspect to note.
Mehta says that LinkedIn is gradually rolling out Focused Inbox to all members globally, so if you don’t have it yet, you will soon.