Google posted an update that it is currently working on linking your Google AdSense account with your Google Analytics 4 property as it offers with Universal Analytics 3.

The update was posted in this AdSense help document at the top and reads, “Google Analytics 4 update: We’re currently working on an update to allow you to link your AdSense account with Google Analytics 4. We’ll let you know when it’s ready. In the meantime, we encourage you to continue making the switch to GA4.”

This was spotted by Charles Farina on Friday who posted this screenshot of it on Twitter:

Well, we got less than 30 days Google…

Forumdiskussion kl Twitter.

I del ett, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we talk about onboarding new clients and e-commerce with Google Ads.

Menachem told us sometimes clients come to him from other agencies, and a lot of the time, it is from customers who are starting from scratch. He said it is easier to take over a client with an account because they already have data and numbers to work with. I then asked him about red flags about taking on Google Ads clients, and he said things to watch out for, including not giving campaigns enough time to perform. So often they like to do a quick audit of the campaigns prior to taking on the client.

In terms of how much time you need to give a campaign, it varies, it depends on budget and volume. It also can vary on the cost per click, but you need a certain level of conversions and traffic to measure. Sometimes it can take four weeks, and sometimes it can take twelve weeks. During those weeks, you are actively tweaking the campaigns to improve things and make progress.

I asked him if there was a situation where Google Ads was not the right fit for a customer. He said when it comes to lower order value with private label brands, and Google Ads might not be a good fit.

We then transitioned to talking about all Google is doing around e-commerce and what he is doing to leverage that. He said first thing, do not be resistant to change, adopt it and figure out how to make the new thing work for your clients. We also discussed the confusion between Google Ads, and Google Merchant Center organic versus ads. He gave us a brief history of this and how this is changing.

Menachem also explained when to use Google Shopping Ads versus Performance Max.

More to come, but to learn more about Menachem Ani follow him @MenachemAni och igen LinkedIn.

Du kan prenumerera på vår YouTube-kanal genom att klicka här så missar du inte nästa vlogg där jag intervjuar. Jag har en trevlig uppsättning intervjuer inplanerade med SEOs och SEMS, av vilka många du inte vill missa – och jag lovar att fortsätta att göra dessa vloggar bättre med tiden. Om du vill bli intervjuad, snälla Fyll i detta formulär med dina uppgifter.

Forumdiskussion kl Youtube.

Google har sagt till Joy Hawkins att det strider mot dess riktlinjer att ge välgörenhetsdonationer i utbyte mot en positiv recension av din företagsprofil.

Det skulle gå specifikt emot falsk engagemangspolicy som lyder: "Betalar, uppmuntrar eller uppmuntrar till att publicera innehåll som inte representerar en genuin upplevelse." En donation till välgörenhet skulle betraktas som "incitament" och därmed mot reglerna.

Glädje skrev, "I det här fallet får personen som lämnar recensionen inte tekniskt incitamentet eftersom pengarna går till en välgörenhetsorganisation, men Google bekräftade att det fortfarande strider mot riktlinjerna. Även om användaren som lämnar recensionen tekniskt sett inte får pengarna, kan det fortfarande leda till partiskhet mot en positiv recension med tanke på incitamentet för en donation. I slutändan vill inte Google att kundupplevelsen ska påverkas på något sätt."

Hur vet Google detta? Det är en helt annan historia.

Forumdiskussion kl Twitter.