SÖKMOTORER
Daily Search Forum Recap: December 21, 2022
Här är en sammanfattning av vad som hände i sökforumen idag, genom ögonen på Rundabordssamtal för sökmotorer och andra sökforum på webben.
Google said the December 2022 helpful content update would take longer to roll out. Google drops a hint around an upper limit in word count. Google Business Profile’s web search interface now has an add website feature. Google says sitemaps are hints and not orders. Google Ads has a new upcoming policy about promoting content or behavior that may harm users, Googlers, and the ad platform.
Rundabordsberättelser för sökmotorer:
- December 2022 Google Helpful Content Update Taking Longer, Said Google
Google’s Search Liason, Danny Sullivan, said that the December 2022 helpful content update would take longer to roll out than originally expected. The update started to roll out on December 5th and was expected to finish earlier this week. - New Google Ads Policy Disallows Promoting Content That Risks Harming Users, Googlers Or Google Ads
Google will update its Google Advertising policies to disallow the promotion of content or engaging in behavior that risks harm to Google users, Google employees, or the Google Ads ecosystem. If you do this, Google can restrict or block your ads or suspend your Google Ads account. - Google PSA: Sitemaps Are Hints, Not Orders
Gary Illyes from Google said on LinkedIn the other day that sitemaps are hints, not orders. Meaning just because you submit an XML sitemap file to Google, it does not mean Google will index and rank that content. - Google Business Profile Web Search Interface Gains Add Map To Your Website
Google’s new Business Profile interface, aka NMX (I hate the name), in the web search results, for some business profile listings, is showing an option to “add a map to your website.” It says that adding a map to your website will “help customers find your nearest store.” - Google Looking At Upper Limit Of Word Count? Probably Not But Get To The Point.
Google’s John Mueller again said word count is not a thing with SEO or Google Search. He said on Mastodon, “In general, when Google thinks of “thin content” in terms of #SEO, it’s not about the number of words, it’s more about the value that it adds to the internet.” He added that internally at Google they think about the upper limit on words, they want to get to the point without the fluff. - Google Cassette Tapes Wall
Google has a wall made up of old compact cassette tapes with the G logo made up of red colored tapes. It looks cool. I assume this is some sort of recording studio location for Google? This was shar
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SÖKMOTORER
Google Sök visar fler utvalda utdrag på skrivbordet

Google Search is now rolling out more featured snippets, this is not the new perspectives that it said would be coming at its Google I/O event, despite what I wrote in the original story. It is basically where Google shows more than one featured snippet, often two or three.
We saw this on mobile but now it is rolling out on desktop.
This is not the two featured snippets we saw or the multifaceted featured snippets but rather, this is an enhancement to featured snippets.
Rajan Patel from Google corrected me on Twitter saying “Perspectives will have its own filter and is rolling out now on mobile in the US. These screenshots are previously launched improvements to featured snippets.”
As you can see, he said the perspectives are rolling out on mobile but I don’t see those style perspectives yet on mobile.
Perspectives will have its own filter and is rolling out now on mobile in the US. These screenshots are previously launched improvements to featured snippets.
— Rajan Patel (@rajanpatel) June 2, 2023
Here is an example I was able to trigger myself for a query on [core web vitals details] on desktop:
When I try that on mobile, I get the perspectives UI we originally saw a while back:
Here are screenshots with other examples:
is this a new update? or Google just testing things out @rustybrick pic.twitter.com/5I9w50oBNx
— Vikrant (@seo_vikrant) June 2, 2023
A triple featured snippet! Google is now testing some significant changes to featured snippets (normally showing a single site) on the back of the SGE beta.
We’ve seen a similar format to this in the past under the name of ‘perspectives’, which is different to the recently… pic.twitter.com/NhPtcidgU7
— Brodie Clark (@brodieseo) June 2, 2023
SÖKMOTORER
Google Ads uppdaterar policyn för receptbelagda djurmediciner

Google has updated its Google Ads healthcare and medicines policy, specifically around animal medications. Google sa it clarified the restrictions around prescription animal medications that are not prone to human abuse or other misuses.
Google explained that advertisers could currently use a small set of pre-approved prescription animal drug terms in ads targeting personalized advertising audience segments, like remarketing lists. Now, advertisers will soon be able to use prescription animal drug terms where the drugs and listed ingredients are intended for animal use and are not prone to human abuse or other misuses.
For restricted animal drug terms, you need to apply här for some sort of certification.
Why did I cover this? Well, maybe a few of you advertise for animal medications but the truth is, I really wanted to have AI make an image of a dog pharmacist.
Forumdiskussion kl Twitter.
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