SEARCHENGINES
E-A-T – Google Adds Experience To Revised Search Quality Raters Guidelines
The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most important of all four elements here.
Adding an E, led to the document getting 9-pages bigger, the PDF document is now 176-page PDF from 167-page PDF in July 2022, from 172 pages in 2021 and 175 pages in 2020.
What Changed In The Document
Here is what changed, mostly based on the final page of the revised PDF that documents the changes:
- Double-E-A-T – adding the experience topics to the PDF is the big one (more on “experience” below).
- Google also “broadly refreshed concepts and rating criteria in “Part 1: Page Quality Guideline” to be more explicitly applicable to all types of websites and content creation models.
- Clarified guidance on “Finding Who is Responsible for the Website and Who Created the Content on the Page” for different webpage types.
- Added summary table with the top “Page Quality Considerations” involved in PQ (Page Quality) rating, which carry through to each PQ rating section (Lowest to Highest)
- Refined/expanded guidance on the following core pillars of Page Quality Rating:
- Main Content Quality
- Reputation for Websites and Content Creators
- Experience, Expertise, Authoritativeness, and Trust (E-E-A-T)
- Reordered PQ rating sections from Lowest to Highest; streamlined transitions
between these sections; de-duped existing guidance and examples as appropriate - Added more guidance and clarifications to sections: “Pages with Error Messages
or No MC”, “Forums and Q&A Pages”, and “Page Quality Rating FAQs.” - Reformatted lists of concepts and examples into tables (throughout/as appropriate)
- Minor changes throughout (updated language, examples, and explanations for
consistency across sections; removed outdated examples; fixed typos; etc.)
Previous Quality Rater Guidelines
Here are the previous versions, compared to the live version:
More On Experience in E-E-A-T
As I covered on Search Engine Land yesterday, Google said experience adds another level of quality to assess its search results. What is Google looking for with experience? Google said when you write the content, does that “content also demonstrate that it was produced with some degree of experience, such as with actual use of a product, having actually visited a place or communicating what a person experienced?” Google explained that there are “some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand.”
Google shared this example, “if you’re looking for information on how to correctly fill out your tax returns, that’s probably a situation where you want to see content produced by an expert in the field of accounting. But if you’re looking for reviews of a tax preparation software, you might be looking for a different kind of information—maybe it’s a forum discussion from people who have experience with different services.”
Google said in the updated guidelines that Experience, Expertise and Authoritativeness are important concepts that can support your assessment of trust, with trust being the most important member of E-E-A-T. Google said, “trust is the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem.”
But how does “experience” differ from “expertise?” Google said, “pages that share first-hand life experience on clear YMYL topics may be considered to have high E-E-A-T as long as the content is trustworthy, safe, and consistent with well-established expert consensus. In contrast, some types of YMYL information and advice must come from experts.”
“Pages on YMYL topics can be created for a wide variety of different purposes,” Google wrote. “If the purpose of a page on a clear YMYL topic is to give information or offer advice, a high level of expertise may be required for the page to be trustworthy. However, sometimes pages on YMYL topics are created to share personal experiences, often regarding difficult life challenges. People turn to each other in times of need to share their own experience, seek comfort or inspiration, and learn from others. Factual information from experts and authoritative sources may not satisfy this need,” Google explained.
Here is the diagram Google created to illustrate this on page 26 of the PDF:
Change Log
Here is the changelog of sorts from Google (click to enlarge):
Lily Ray did a much deeper dive in her story at Search Engine Land.
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Daily Search Forum Recap: April 18, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads notified advertisers that some ad customizers will stop working soon. Google discontinued the limited use video carousel markup. Google Maps has new directions and travel features, plus a bunch of new EV features. Google Notes on Search might not end in May 2024 despite what people suggest. Google Business Profiles asked businesses to register their defibrillators, their AEDs.
Search Engine Roundtable Stories:
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Google Notes On Search Won’t Necessarily Go Away In May
There have been some people noticing that the Google Notes On Search labs experiment has an end date of May 2024 and thus they are expecting Notes on Search to be turned off by then. Just because it has that end date listed, it does not mean the labs experiment will end on that date. -
Google Maps Releases New Directions, Travel & EV Features
Google has announced a number of new travel features with Google Maps and Travel around driving alternatives, trains and buses, travel impact mode and then some new EV driving direction features. Google says these features are to give you more “sustainable choices.” -
Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st
On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving after May 31, 2024. -
Google Drops Video Carousel Markup
Google has discontinued its support for video carousel markup and has thus removed it from its video structured data help documentation. Initially, Google tested video carousel on a limited number of sites and is now saying that it “ultimately found that it wasn’t useful for the ecosystem at scale.” -
Google Business Profiles Register Your Defibrillator (AED)
Google sent out emails a couple of days ago to businesses asking them to register their Automated External Defibrillator (AED) with Google Business Profiles. Google said, “you could save lives” if you do it. -
Google NYC Earthquake Reaction Video
A couple of weeks ago we had an earthquake in the New York region and I finally found a video from the Google NYC office of the reaction of some Googlers while the earthquake happened. These Googlers were recording a video and felt it but were unsure if that was a real earthquake.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Daily Search Forum Recap: April 17, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google March core update still is causing volatility and it is deepening. Google may make changes to the crawl stats report in Search Console. Google Search Console now shows unused ownership tokens. Google Maps will drop the review drafts. Google Add added generative AI for image generate for Demand Gen campaigns. Google Search is testing more sitelinks designs.
Search Engine Roundtable Stories:
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Deepening Google Core Ranking Volatility Hits Yesterday & Today
I know we just reported on more volatility this Monday, possibly related to the Google March 2024 core update, but we are seeing even more volatility over the past 24 hours related to this update. This volatility shows deepening movement for those who were hit, which is incredibly sad in many cases. -
Google Search Console Adds Unused Ownership Tokens
Google Search Console has a new security feature under user and permission management to help you manage your unused ownership tokens. Basically, it helps you manage who has permissions to your Search Console profiles and who should not, maybe some legacy verifications. -
Google: Should We Explain The Crawl Stats Report in Search Console
Martin Splitt from Google posted a one-line question asking, “Should we do something to explain the crawl stats report in GSC?” This was posted on Mastodon, which has a small audience, but the responses were pretty good. -
New Google Ads AI Generated Image Tool For Demand Gen Campaigns
Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come later this year, Google said. -
Google Tests Horizontal Lines For Sitelinks & People Also Ask
Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result snippet. -
Google Maps No Longer Will Support Draft Reviews
Google Maps will soon stop supporting drafting reviews for local business listings and Google Business Profiles. Google said that starting July 16, 2024, review drafts will no longer be supported. -
Doogler In Google Play Area
Some of you love photos of dogs, so here is another one of a Doogler, a Google dog, in a play area, at the Google office. This was shared by the Life at Google Twitter account.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Daily Search Forum Recap: April 16, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google will fight the site reputation abuse spam both algorithmically and with manual actions. Google is testing thumbs-up and down in product carousels. Google Ads similar product carousel is being tested. Google Search updated its image documentation. Google AdSense has a new ad format named ad intents.
Search Engine Roundtable Stories:
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Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms
Google’s new spam algorithm update also introduced new spam policies including the upcoming site reputation abuse policy that won’t go into effect until May 2024. Google has confirmed it will fight site reputation abuse spam using both manual actions (humans) and algorithms (machines). -
Google Search Tests Thumbs Up/Down Buttons In Product Grid Results
Google launched the style recommendations with thumbs up and down buttons not long ago after testing it in January. Now Google is showing this thumbs up and down buttons in the product grid search results, so Google can see what you like or dislike and then show you more products that you do like. -
Google Ads “Similar Product” Carousel
Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I am seeing examples of a search ad carousel for “similar products.” -
Clarification: Google Search Supports Images Referenced From src Attribute
Google has clarified in its image search help documentation that images are only extracted from the src attribute of img tags in Google Search. This is not new, but Google decided to update its documentation based on some questions it received about the topic. -
Google AdSense New Ad Intents Formats – Links & Anchors In Content
Google AdSense announced a new auto ads format named “Ad intents.” Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content. Yea, it takes your content, and hyperlinks it to the Google search results. -
3-Wheel Tricycle At Google
Google’s Ann Arbor office has this 3-wheel tricycle that some Googlers have used over the years to get around the office. This one looks like the hot pink Huffy brand. I spotted this recently on Instagram but the photo is from 2016.
Other Great Search Threads:
- I don’t have an update to share at this time, but you should continue to use classic GMC for rules and supplemental feed support. Here’s how to switch back if needed, AdsLiaison on X
- In this case, I’ve been introducing a new metric; “likelihood to get search traffic” to see what we should add to XML sitemaps. Some pages might do incredibly well on other metrics, but simply, Joost de Valk on X
- It does have a title, and it loads a HTML page – so this seems normal. The JavaScript doesn’t seem to be loading well, so if you’re the site owner, I’d suggest reading ou, John Mueller on X
- News! Google Ads removed in some accounts the possibility to hover over a daily budget to edit it. You need to hover now and then click on “Edit budget”. Why changing things to less user-friendly ones, Thomas Eccel on X
- The time has come! Registration for the Zürich Product Experts Summit has now opened for eligible PEs in Europe. Virtual registration will follow in May. Check your inboxes and the KB for more details., Google’s Product Experts Program on X
- When I want to add positive search terms as exact match, I first add them quickly as broad, then bulk switch them over to exact match. lately I’ve been getting this error and the only way I can switch the keywords is by using Ads Editor., Greg on X
- Yeah, quantity says nothing about quality and even less about user value or business value. Sometimes the solution to a “crawl budget problem” is not to make the server faster & search engines, John Mueller on X
- Which the best method to link to the alternative language of a website, WebmasterWorld
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
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