SEARCHENGINES

Google Changes Helpful Content Guidance, Adds Pages Experience & More

Published

12 months ago

April 20, 2023

Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which I will detail below.

Google’s creating helpful content guide added a new section for page experience and wrote:

“Provide a great page experience: Google’s core ranking systems look to reward content that provides a good page experience. Site owners seeking to be successful with our systems should not focus on only one or two aspects of page experience. Instead, check if you’re providing an overall great page experience across many aspects. For more advice, see our page, Understanding page experience in Google Search results.”

That is the big change and in that Understanding page experience in Google Search results Google added mentions of helpful content.

Google also added more on E-E-A-T to helpful content to that page, they include:

“While E-E-A-T itself isn’t a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful. For example, our systems give even more weight to content that aligns with strong E-E-A-T for topics that could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society. We call these “Your Money or Your Life” topics, or YMYL for short.”

Glenn Gabe asked Danny Sullivan, Google’s Search Liason for some clarification on the timing of this announcement. No, this help content update has nothing to do with a new helpful content update rolling out or any update rolling out.

There’s a lot to go through there, & it’s important to note that Google is linking to a number of documents, including the original Panda questions, its Page Experience doc, & ‘What site owners should know about core updates’, the presentation & production questions there: https://t.co/f4q6tgY038
— Glenn Gabe (@glenngabe) April 19, 2023

Our guidance wasn’t updated because of the latest core update. We’ve been working to update our guidance for some time, because we think it helps people better consider multiple aspects of page experience, rather than just one or two, and consider page experience overall as part…
— Google SearchLiaison (@searchliaison) April 19, 2023

And to be clear, good page experience is NOT a requirement for having helpful content or ranking in Google Search, it is just one of the many signals Google uses.

Meanwhile, the Understanding page experience in Google Search results was vastly updated, the best way to see the changes is to put the live page side by side with the archived page. Here are some of the FAQs from the page I wanted to call out and also archive here:

Is there a single “page experience signal” that Google Search uses for ranking?
There is no single signal. Our core ranking systems look at a variety of signals that align with overall page experience.

What aspects of page experience are used in rankings?
There are many aspects to page experience, including some listed on this page. While not all aspects may be directly used to inform ranking, they do generally align with success in search ranking and are worth attention.

Are Core Web Vitals important?
We highly recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally. However, great page experience involves more than Core Web Vitals. Good stats within the Core Web Vitals report in Search Console or third-party Core Web Vitals reports don’t guarantee good rankings.

Is page experience evaluated on a site-wide or page-specific basis?
Our core ranking systems generally evaluate content on a page-specific basis, including when understanding aspects related to page experience. However, we do have some site-wide assessments.

How important is page experience to ranking success?
Google Search always seeks to show the most relevant content, even if the page experience is sub-par. But for many queries, there is lots of helpful content available. Having a great page experience can contribute to success in Search, in such cases.

Then, as you see in my earlier story, Google is removing the page experience report in Google Search Console, dropping the mobile usability report and deprecating the mobile-friendly test but keeping the core web vitals and HTTPS report. I wonder if these changes are due to the layoffs and not having the resources to manage those reports.

Forum discussion at Twitter.

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SEARCHENGINES

Daily Search Forum Recap: April 17, 2024

Published

23 hours ago

April 18, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google March core update still is causing volatility and it is deepening. Google may make changes to the crawl stats report in Search Console. Google Search Console now shows unused ownership tokens. Google Maps will drop the review drafts. Google Add added generative AI for image generate for Demand Gen campaigns. Google Search is testing more sitelinks designs.

Search Engine Roundtable Stories:

Deepening Google Core Ranking Volatility Hits Yesterday & Today

I know we just reported on more volatility this Monday, possibly related to the Google March 2024 core update, but we are seeing even more volatility over the past 24 hours related to this update. This volatility shows deepening movement for those who were hit, which is incredibly sad in many cases.

Google Search Console Adds Unused Ownership Tokens

Google Search Console has a new security feature under user and permission management to help you manage your unused ownership tokens. Basically, it helps you manage who has permissions to your Search Console profiles and who should not, maybe some legacy verifications.

Google: Should We Explain The Crawl Stats Report in Search Console

Martin Splitt from Google posted a one-line question asking, “Should we do something to explain the crawl stats report in GSC?” This was posted on Mastodon, which has a small audience, but the responses were pretty good.

New Google Ads AI Generated Image Tool For Demand Gen Campaigns

Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come later this year, Google said.

Google Tests Horizontal Lines For Sitelinks & People Also Ask

Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result snippet.

Google Maps No Longer Will Support Draft Reviews

Google Maps will soon stop supporting drafting reviews for local business listings and Google Business Profiles. Google said that starting July 16, 2024, review drafts will no longer be supported.

Doogler In Google Play Area

Some of you love photos of dogs, so here is another one of a Doogler, a Google dog, in a play area, at the Google office. This was shared by the Life at Google Twitter account.

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

SEARCHENGINES

Daily Search Forum Recap: April 16, 2024

Published

2 days ago

April 17, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google will fight the site reputation abuse spam both algorithmically and with manual actions. Google is testing thumbs-up and down in product carousels. Google Ads similar product carousel is being tested. Google Search updated its image documentation. Google AdSense has a new ad format named ad intents.

Search Engine Roundtable Stories:

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Google’s new spam algorithm update also introduced new spam policies including the upcoming site reputation abuse policy that won’t go into effect until May 2024. Google has confirmed it will fight site reputation abuse spam using both manual actions (humans) and algorithms (machines).

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Google launched the style recommendations with thumbs up and down buttons not long ago after testing it in January. Now Google is showing this thumbs up and down buttons in the product grid search results, so Google can see what you like or dislike and then show you more products that you do like.

Google Ads “Similar Product” Carousel

Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I am seeing examples of a search ad carousel for “similar products.”

Clarification: Google Search Supports Images Referenced From src Attribute

Google has clarified in its image search help documentation that images are only extracted from the src attribute of img tags in Google Search. This is not new, but Google decided to update its documentation based on some questions it received about the topic.

Google AdSense New Ad Intents Formats – Links & Anchors In Content

Google AdSense announced a new auto ads format named “Ad intents.” Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content. Yea, it takes your content, and hyperlinks it to the Google search results.

3-Wheel Tricycle At Google

Google’s Ann Arbor office has this 3-wheel tricycle that some Googlers have used over the years to get around the office. This one looks like the hot pink Huffy brand. I spotted this recently on Instagram but the photo is from 2016.

Other Great Search Threads:

I don’t have an update to share at this time, but you should continue to use classic GMC for rules and supplemental feed support. Here’s how to switch back if needed, AdsLiaison on X

In this case, I’ve been introducing a new metric; “likelihood to get search traffic” to see what we should add to XML sitemaps. Some pages might do incredibly well on other metrics, but simply, Joost de Valk on X

It does have a title, and it loads a HTML page – so this seems normal. The JavaScript doesn’t seem to be loading well, so if you’re the site owner, I’d suggest reading ou, John Mueller on X

News! Google Ads removed in some accounts the possibility to hover over a daily budget to edit it. You need to hover now and then click on “Edit budget”. Why changing things to less user-friendly ones, Thomas Eccel on X

The time has come! Registration for the Zürich Product Experts Summit has now opened for eligible PEs in Europe. Virtual registration will follow in May. Check your inboxes and the KB for more details., Google’s Product Experts Program on X

When I want to add positive search terms as exact match, I first add them quickly as broad, then bulk switch them over to exact match. lately I’ve been getting this error and the only way I can switch the keywords is by using Ads Editor., Greg on X

Yeah, quantity says nothing about quality and even less about user value or business value. Sometimes the solution to a “crawl budget problem” is not to make the server faster & search engines, John Mueller on X

Which the best method to link to the alternative language of a website, WebmasterWorld

Search Engine Land Stories:

Feedback:

SEARCHENGINES

Daily Search Forum Recap: April 15, 2024

Published

3 days ago

April 16, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

There was more Google core update volatility over the weekend. Google defended its statements about forums ranking for almost everything. Google responded to The Verge’s printer article mocking its search results. Google AdSense publishers are seeing really big earnings drops. Google crawl budget is allocated on the hostname level. Google threatened California over its new proposed link tax bill with pulling investments and its news results from the state.

Search Engine Roundtable Stories:

Weekend Google Core Ranking Volatility Taxing Site Owners

As I mentioned briefly in my Friday video recap, I was starting to see renewed chatter on Friday morning around more Google search ranking volatility. I spotted some renewed chatter that lead through Friday, into Saturday and today. So I figured I’d cover it and share some of what SEOs are saying over the weekend.

Google Responds To The Verge Mocking Its Search Rankings For Best Printer

Nilay Patel, editor-in-chief of the Verge posted a new article with the intent to both rank for [best printer] in Google Search, as well as mock Google for how he can game Google’s search rankings using AI-generated content, while throwing in some affiliate links. Google’s John Mueller responded saying, “People seem to really enjoy it.”

Google Goes On Defensive On Its Search Quality & Forum Results Statements

Recently, we covered some of Google’s rationale for ranking forums like Reddit and Quora so well in the Discussion and Forums box for many queries. Just a few days ago, we covered how I was sad to see Google ranking some dangerous and potentially harmful forum threads for health-related queries.

Google Threatens California: Tests Removing Links To Publishers & Pauses Investments

On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing removing links to California based publishers and pausing investments in news publishers within the state.

Google Crawl Budget Is Allocated By Hostname

Google gives every hostname its own allocated crawl budget. So that means each domain, subdomain, etc has its own unique crawl budget.

Google AdSense Publishers Reporting Huge RPM Earnings Drops

Many Google AdSense publishers have been reporting massive declines in their earnings and RPMs (page revenue per thousand impressions) since late February. This comes a couple of weeks after we reported the switch from CPC to CPM bidding in AdSense did not have a negative revenue result for publishers.

Google Android Figurine Display Case

At the Google Chicago office they have dozens of Android figurines on display in this glass display case. I guess they all have a name and are labeled with details. I found this image on Instagram.