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Google Has Mechanisms To Verify Merchant Experience Scorecard Metrics

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1 år sedan

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mars 5, 2022

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Google Has Mechanisms To Verify Merchant Experience Scorecard Metrics

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A couple of weeks ago we reported that Google has a new set of ranking factors specific to the Google Shopping tab named the Shopping experience scorecard program. The concern was that merchants are asked to feed these metrics to Google and that the merchants will only feed positive scores, potentially manipulating the metrics and thus their rankings.

Google’s Alan Kent finally responded to those concerns after they were aired two or so weeks ago saying that Google has “mechanisms in place to verify the information merchants are providing.” So some how, Google is able to verify that the products are being delivered in time, that the check out page shipping cost was what was actually charged, that the cost to return was accurate and that if the customer does return the product, it is accepted within a specific return window. How does Google do this? I do not know, but Alan Kent from Google said the search company can.

He also added that if a merchant manipulates this information they can be excluded from the program, he said “merchants attempting to provide false information will be excluded from the program as this creates a poor customer experience.”

Här är dessa tweets:

Not a full answer (and there may never be one published), but we do have mechanisms in place to verify the information merchants are providing. Merchants attempting to provide false information will be excluded from the program as this creates a poor customer experience.

— Alan Kent (@akent99) March 3, 2022

As a reminder, the Google Shopping experience scorecard will be based on metrics such as, delivery time, shipping cost, return cost and the return window. The information is fed to Google through a data feed from the merchant. The ratings range from “Excellent”, “Comparable”, or “Opportunity” on each metric. To see your performance for each metric and your overall score, first sign in to your Merchant Center account, then from the navigation menu, click Growth, then click Shopping experience scorecard. To earn a badge, you must perform well relative to other merchants in all the required metrics. All metrics are calculated daily and have a lookback period to ensure sustained performance.

Se även Daily Search Forum Recap: November 4, 2022

You can learn more about this här.

Forumdiskussion kl Twitter.

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Bing Testing Search Result Listing Side Labels

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31 minuter sedan

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7 juni 2023

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Entireweb News Bot

Bing seems to be testing placing labels that describe the search result listing, on the left side bar of the search result listing. It seems the label will help define what the search result listing is about, maybe listing out some of its entities.

Frank Sandtmann spotted this and posted this screenshot on Mastodont (click to enlarge):

Frank said, “Possibly these boxes represent entities and main keywords of these pages.” “At first glance I don´t see the advantage for regular users. So, maybe this is giving a glimpse into how Bing organizes results? Maybe it’s not meant for the public?”

What do you think these are?

Forumdiskussion kl Mastodont.

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Google Visa i 3D-produktresultat med QR-kod på skrivbordssökning

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7 timmar sedan

på

7 juni 2023

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Entireweb News Bot

The other day we reported that Google was showing 3D product images not just on mobile search but on desktop. Now, Google is testing showing a QR code that the searcher can scan with their mobile phone so they can quickly see the product in 3D, since that is hard to do on desktop devices.

Brian Freiesleben posted a screenshot of this on Twitter showing the QR code displayed after clicking on a product. It says “scan the QR code with your mobile phone camera to view the item in your space.” This way you can see the 3D product image using augmented reality in your space.

Här är hans skärmdump:

Brian wrote, “Wow, okay so I was just added into this test again and spotted a new addition to this feature for 3D/AR on desktop. Google is testing displaying a QR code that you can scan with your mobile device camera to view the item in your space. Interesting.”

This is a smart way for Google to handle this feature on desktop.

Forumdiskussion kl Twitter.

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Se även Google Says Only Update The Date When Making Significant Update To Content

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Google Ads Sync kolumner och segment över MCC-konton

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13 timmar sedan

på

7 juni 2023

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Entireweb News Bot

Google Ads now lets advertisers sync columns and segments across the same or different accounts, using MCC accounts. There is this option to let you choose which account to apply your preferences from in the Google Ads dashboard.

This was spotted by Natasha Kaurra and posted on Twitter, she said, “Spotted New Google Ad Feature: You can sync the same column set across all MCC Accounts.” Here is her screenshot:

I do not follow this level of detail in Google Ads, so I assume this is new. I did try to find examples of people who wrote about this and I could not find it.

I also assume this is something that can be pretty useful and a big time savings for some applications.

Forumdiskussion kl Twitter.

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Se även Google Said Redirects From Non Relevant Pages Won't Cause The Destination Page To Be Less Relevant